The Facebook live shopping feature is going away
Live shopping allowed brands to connect with buyers, but Facebook thinks there's more value in short-form videos and is shifting it's focus to Reels.
Topic: QVC
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
Yahoo Test Removes Display URLs On Select Text Ads
Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured by paid search […]
New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals
AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords. The study looked at U.S. advertisers in six verticals during Q312. Backing up one of the loudest complaints among advertisers about the Yahoo! Bing […]
The Mess That Is Google Shopping
One of the things Google promised by moving Google Shopping to the pay-to-play model for merchants was how much the experience was going to improve for shoppers. If that’s the case, I’m sure not seeing it. Come on a little tour. Amazon Don’t Play That Game The new system began on October 17. Perhaps the most striking change […]
SearchCap: The Day In Search, December 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removes Author: Search From Google News You can no longer search for articles from specific authors in Google News. As Barry Schwartz reported this morning on Search Engine Roundtable, using […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo
And you thought Google favored its own properties? Check this out: In Yahoo’s new Search Direct feature, 21 of the 26 one-letter alphabet queries show a Yahoo property as the first “answer.” If you type the letter “A,” for example, Yahoo Answers is the featured result; type “B,” and Yahoo Bookmarks is the first answer, […]
Supercharging Your Ads With Google Sitelinks
At SMX West last month, in a session called “Supercharging Your Descriptions With Sitelinks,” Google Senior Product Manager Jerry Dischler covered various strategies related to Sitelinks—specifically for the new Google AdWords ad unit that offers additional links below the main destination URL. (There’s a similar new listing format for organic search as well, which may […]