The global E-E-A-T gap: When authority doesn’t travel
Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.
Topic: Rakuten
Google expands Commerce Media suite for brands and retailers
Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
Unlock the power of organization schema: A simple step-by-step guide
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce offerings.
Bing Ads releases Expanded Text Ads globally
Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google AdWords.
The Great Chinese E-Commerce Gold Rush
China recently relaxed its regulations on allowing foreign companies to operate e-commerce businesses within the country. Columnist Chris Liversidge provides some advice and insights for businesses thinking of expanding into this new market.
SearchCap: Google EU Antitrust, Google Algorithms & Third-Party PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings PLAs To Third-Party Sites Like Walmart.com Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The […]
SearchCap: Bing Ads Insertion Orders, Google Top In Satisfaction & Google Maps Nearby
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Generate Customer Experience Reviews For SEO Profit – Part I Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a […]
New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study]
Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S. from March to May 2013, accounting for 5.9% (71.7 billion) of the total of ad impressions in that period. But […]
Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants
Google has been testing its Trusted Stores seal program since October of 2011, and now the program is opening up to all U.S. merchants with a self-service sign-up interface. Merchants who participate will have a “Trusted Stores” badge — which opens to provide information about the company’s shipping and customer service record — appear beside their […]
SearchCap: The Day In Search, May 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Search API Now On Paid Platform About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing […]
Google Analytics Update To Organic Reports
As many of you know, organic traffic is auto-populated in Google Analytics reports using a default search engine list curated by Google. It is also possible to add smaller search engines manually into the tracking code snippet, using the _addOrganic method; but it’s nicer when Google does it for us. Every once in a while, the […]
SearchCap: The Day In Search, October 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Demands Speed—Do You Need A Content Delivery Network? With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now […]
Japan FTC May Review Yahoo-Google Deal
The Wall Street Journal reports the largest online retailer in Japan, Rakuten has asked the Japan Fair Trade Commission to review the Yahoo-Google deal from a few months back. A Rakuten spokesperson said: The tie-up between the two firms would result in Google monopolizing information, which could hinder the development and growth of not only […]
Yahoo Remains Big In Japan (& Beating Google)
While stats out from Hitwise today show Google still reigns supreme in the United States, in Japan, it’s a different story. Yahoo remains the top search engine there, the latest stats from comScore show, and it’s growing faster than Google. comScore reports Yahoo is still leading, in a major way, in Japan. Yahoo holds over […]
Google Accused Of Profiting On Film Piracy: Discussions Continue
Media Firms Say Google Benefited From Film Piracy [paid sub. required] by the Wall Street Journal reports that Google has been accused of profiting from pirated movies. Specifically, there are two web sites that allegedly offered pirated movies. Google is said to have supported them in part by an ad rep suggesting they bid on […]