SearchCap: Bing Ads Insertion Orders, Google Top In Satisfaction & Google Maps Nearby

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How To Generate Customer Experience Reviews For SEO Profit – Part I
  Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access to photos and videos, and the ability to incentivize content […]
• Reach & Frequency: The Forgotten Dimension Of GDN On AdWords
  The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach: The number of unique users who saw your […]
• Bing Ads Puts Insertion Order Management Online
  Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders can be created either by the customer or a Bing Ads account manager. […]
• It’s Not Just Links: Why Nothing Is Safe In Online Marketing
  Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I’d be absolutely gleeful. Links, while important, aren’t the alpha and […]
• Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions
  Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using the “Your places” filter (3) Bike directions now include elevation […]
• Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”
  Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers ‘internet portals and search engines.” With the exception of 2007 Google has won the category every year since 2000, although its […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Display Network Reporting Now Easily Available In Google Analytics
• Apple Posts Record Q3 Revenue Numbers In June Earnings Report
• Facebook Continues “Getting Started” Ads Series With Introduction Of Custom Audiences
• IAB Study Highlights Brand Awareness And Context For Native Ad Success
• Bad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]
• Infographic: A “Christmas In July” Digital Marketing Checklist
• Nike’s “The Last Game” Takes The No. 1 Spot On YouTube’s List Of Top Ten Ads In June
• Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low
• Facebook Maintains Top Position In Social Logins [Gigya]
• Opening Mobile Wallet Opportunities For Marketers
• ICANN Parks The Domain Registry Of America, Termination May Be Coming
• MarTech: Technology Management As A Marketing Discipline
• Rakuten’s Quarterly Report Shows Growth On All Fronts, With Mobile Commerce Up 87%
• Italian Privacy Police Give Google 18 Months To Make Changes
• Facebook Drives Nearly One-Fourth Of All Referral Traffic [Shareaholic Report]

Search News From Around The Web:

Industry

• EU Prepares to Step Up Google Investigations, Wall Street Journal
• ISOOSI Chat – Wishing SEO Dead, ISOOSI Blog
• Top Influential Women in PPC, Clix Marketing PPC Blog
• With Matt Cutts Out; Who’s Going To Take The Blame For Google Algorithms?, Search Engine Roundtable

Local & Maps

• Google Maps now in Hindi on Android and desktop, MediaNama

Searching

• Google Now tops Siri at accuracy, says analyst, CNET
• Google Shows 3D Molecules In Search Results, Search Engine Roundtable

SEO

• 3 Ways To Safely Diversify Your SEO Strategy, Search Engine People Blog
• Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content?, Vertical Measures
• Five Data Driven Alarm Signals for SEO and How to Respond, KISS Metrics
• Google’s Penguin Algo Update is Being Worked On By Engineers, The SEM Post
• How to use crowdsourcing in your SEO strategy, Branded3
• Increase Your Website Visibility in International Search Engines, State of Digital
• Thin Isn’t In: How to Recover from Google’s Thin Content Penalty, webpagefx.com
• Understanding SEO, where do you start?, Vertical Leap

SEM / Paid Search

• Customer Service Ratings Can Help Boost AdWords Performance on Your E-Commerce Site, SEMrush Blog
• Get Started Australia (Part 7/9): Setting the Right Bids & Budgets, Bing Ads Blog
• Is a Lack of Power Balance the Root of All PPC Issues?, PPC Hero
• Learn About Search Intent: Why Mobile PPC Campaigns Are Different, Certified Knowledge
• Tips for Spicing Up Your Keyword Relevance Score, Bing Ads Blog

Search Marketing

• 3 Significant Ways Google Plus Can Help Your SEM Campaigns, 3Q Digital
• The Top 25 Most Influential PPC Experts in 2014, PPC Hero