How you can deal with decentralization in international SEO
Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here's what you can do about it.
Topic: Rhea Drysdale
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
Video: Rhea Drysdale on hyperlocal SEO & saving clients money
From running a small business to digging deep into SEO to help clients win.
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and stronger over time. So what […]
SMX East 2012: What SEO Performance Metrics Are Truly Important?
What SEO Performance Metrics Are Truly Important? Presentations from SMX East, October 2012 Your boss or client may think top rankings are gold, but most knowledgeable SEOs will tell you those stats are so 20th-century that they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO […]
Reliving Favorite Moments From SMX Advanced 2012
SMX Advanced is my favorite conference of the year. Hands down. The sessions are always memorable, and I get to see a lot of the SEO “old timers” – you know…the SEOs who have been in the game for at least 10 years, which is like 70 years in Internet time. In conclusion, SMX Advanced […]
SMX Advanced 2012: Surviving Personalization With Bing & Google
Surviving Personalization With Bing & Google Presentations from SMX Advanced, June 2012 The “new normal” search results are personalized, with search history, location and social interactions used to customize the results searchers see. This session looks at how Google taps into Google+ for its new Search Plus Your World and how Bing uses Facebook to […]
SMX Advanced 2012: Hardcore SEO & Social Power Tools
Hardcore SEO & Social Power Tools Presentations from SMX Advanced, June 2012 This session takes you on a whirlwind tour of SEO & social media tools you’ll want to consider adding to your toolbox, ranging from enterprise-level options to other that are free or moderately priced. [flv:https://searchengineland.com/video_assets/advanced12/ppt/700.flv 364 264] Moderator: Monica Wright, Search Engine Land […]
SearchCap: The Day In Search, February 8, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the […]
SMX West 2011 Slide Video: Ratings, Reviews & Reputation
Ratings, Reviews & Reputation: Their Growing Impact On Search Presentations from SMX West, March 2011 The Internet amplifies everything. Today, the opinion of an individual is more powerful than ever. It only takes one angry blog post or nasty review to change how people perceive your company and what the search results look like for […]
SearchCap: The Day In Search, September 29, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Your Inhouse Social Program Win Awards? Recently I decided to delve deeper into social media than I ever have. Trying to wrap my head around the actual value behind social, […]
SearchCap: The Day In Search, March 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Passes Google (Again) As Most-Visited US Site: Hitwise Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it’s […]
Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked
After two years and nearly $20,000 of her own money, Rhea Drysdale forced the USPTO to reject an attempt to trademark the term.