Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
Topic: Rome
How travel brands can earn AI recommendations
TripAdvisor, Google Business Profile, OTAs, and reviews help AI understand travel brands. Learn how to strengthen those signals.
Why topical authority isn’t enough for AI search
AI systems don’t just evaluate content. They choose between entities. Learn the nine-cell model that explains how selection actually works.
How AI is advancing advertising and changing consumer engagement
James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers.
Virtual 3D “City Tours” Coming To Apple Maps In iOS 8
One of the features in the forthcoming iOS 8 is apparently called City Tours. These are animated flyovers of various cities in Apple Maps. Mostly a novelty, they’ll take users on a 3D tour of key buildings and landmarks in a city. Google Maps/Earth have allowed developers to create animated virtual tours of places since 2009. […]
Google Logo Honors Claude Debussy On The Occasion Of His 151st Birthday
Today’s Google logo is a melodic and artful animated illustration to honor French composer Claude Debussy on the occasion of his 151st birthday. Set to the tune of Debussy’s popular Clair de Lune, the logo depicts a riverside scene on a moonlit night as silhouettes of cars, bicycles, steamboats, and row boats pass by. Born […]
Bing Maps Adds New Bird’s Eye Imagery, Venue Maps & A Report A Problem Feature
Bing Maps announced a number of new additions today, including a more expansive collection of Bird’s Eye Imagery locations, new Venue Maps and a Report a Problem feature. According to Bing, the search engine has published 1,452,948 sq km of Bird’s Eye images from around the world with the largest collection posted today, offering users […]
Why You Need To Complement Your In-House Team With External Expertise
I am a big fan of large enterprise organizations having an in-house SEO team. However, there are strong arguments for supplementing the efforts of your in-house team with help from external SEO expertise. Below are a two major reasons why. The Complexity Of Topics It has been stated many times by the search engines — there […]
Google Updates Earth For iOS With More 3D, Adds Default City Location To PC Maps
In early June, at its “next dimension” mapping event, Google promised more complete 3D coverage in Google Earth. Yesterday it rolled out new versions of Earth for iOS devices. The list of fully rendered 3D cities includes: “Boulder, Boston, Charlotte, Lawrence (Kan.), Long Beach (Ca.), Los Angeles, Portland (Ore.), San Diego, Santa Cruz, Tampa, Tucson, […]
SearchCap: The Day In Search, December 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images Carousel For Tablets & Better Movie Results For Phones Google announced two new improvements to mobile interfaces. The first is a new look for image results on tablets called […]
SearchCap: The Day In Search, October 29, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Dominates Social Networking For Product Discovery, Study Says Search engines are the number one way that consumers find out about new products, according to a new study commissioned by commerce […]
Italian Prosecutors Investigating Google Street View For Privacy Breach
Prosecutors in Italy are investigating Google’s Street View service to determine if the company violated privacy laws when it collected wifi data over unencrypted networks earlier this year. Officials in Rome announced the probe on Wednesday. This is separate from Italy’s request last weekend that Google mark its Street View cars and publish their itineraries […]
Google Music Search 2.0 Launches With Musical “OneBox”
Saying that it wants to bring music fans “closer to your favorite artists,” Google has added a new Music Search OneBox to its search results. The new OneBox includes content from partner sites such as MySpace, Pandora, Lala and others, and lets searchers listen to song clips right from Google’s search results page. Searchers should […]
SearchCap: The Day In Search, June 10, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Change of Address To Notify Google Of Domain Change Google announced a new feature in Google Webmaster Tools named change of address. This feature allows webmasters to notify Google […]
Google Woos Brits With Bike-Based Street View Project
In the U.S., we tend to do our streets big and wide. In Europe, not so much. (I have literally been able to cross a road in Ireland in four steps, and I’m barely 5-foot-9.) This is a problem for Google’s Street View tool and its mission to map the world’s roads — even the […]