Topic: Search engine optimization

SearchCap: Google Trends, Yelp antitrust & Google lawsuits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]

SearchCap: Lighthouse 3.0, faceted navigation & awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2018 Search Engine Land Awards ShortlistMay 22, 2018 by Search Engine Land Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s […]

SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Home making gains on Alexa, Apple HomePod in 4th placeMay 18, 2018 by Greg Sterling Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million […]

SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pagesMay 17, 2018 by Ginny Marvin Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords […]

SearchCap: Bing crypto ads, AdWords scripts & vertical search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing is latest to ban cryptocurrency adsMay 15, 2018 by Ginny Marvin The updated financial product and services policy will take effect in June. Pause underperforming ads with this updated AdWords […]

SEO

Work hard and play hard at SMX Advanced

By now, you’ve read about the exceptional agenda and the incredible lineup of speakers coming to SMX® Advanced. But there’s another aspect of attending SMX that is just as, if not more, important: Networking. Networking is a cornerstone of the SMX conference experience. At SMX Advanced, we’re thrilled to host you and more than 1,500 […]

SEO

SearchCap: PPC training and search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Stay sharp and relevant with ongoing PPC trainingMay 11, 2018 by Jeff Baum Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. Search in Pics: Google […]

SearchCap: Google Lens, WordStream acquired & IAB report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017May 10, 2018 by Greg Sterling Mobile was responsible for 54 percent of paid-search ad revenue last year. Ask […]

SearchCap: Google Maps, ads, AMP & search updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google asking dissatisfied searchers to submit questions manually in the search resultsMay 9, 2018 by Barry Schwartz If Google doesn’t have content for your query, it may ask you to help […]

SearchCap: Google I/O, Google Posts with videos and image search guidelines updated

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search updates guidelines, adding structured data, speed and moreMay 8, 2018 by Barry Schwartz Google has finally refreshed content for its image search publishing guidelines. Ask the SMXpert: Keyword […]