Google makes some clarifications related to mobile-first indexing
Confused about the Google mobile-first indexing change? Google just posted several clarifications.
Topic: Search engine optimization
SearchCap: Search Engine Land awards, Facebook gets serious about local & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes Jun 13, 2018 by Amy Gesenhues The SEO and SEM community recognized the […]
The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes
The SEO and SEM community recognized the industry's top performers last night during the SMX Advanced Conference in Seattle.
SearchCap: Matt Cutts at SMX Advanced, Bing announces AMP viewer & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supercharging your SEO with AI: Insights, automation and personalization Jun 12, 2018 by Jim Yu The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their […]
Matt Cutts stops by SMX Advanced to say hello!
Hey, Matt Cutts came to say hello at SMX Advanced today.
Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools
Bing announced two new features at SMX Advanced this morning.
SearchCap: Link building for boring industries, Google’s 45M notifications to website owners & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Building links in boring industries Jun 11, 2018 by Jeremy Knauff Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his […]
Google sent 45M notifications through Search Console, 6M of which were search spam-related
Google sent about 3 million fewer manual actions this past year than the previous year.
SearchCap: Google tests AMP labels, AdWords personalization & understanding user intent
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing AMP label in Search ads Jun 8, 2018 by Ginny Marvin The label is showing on some text ads with AMPed landing pages. Advanced AdWords Strategies to Personalize Experiences […]
How to understand searcher intent and use it to boost SEO rankings
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.
SearchCap: JavaScript powered websites, Google axes political ads & Amazon consumer survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Priorities for diagnosing JavaScript-powered websites Jun 7, 2018 by Maria Cieslak Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you […]
Google axes political ads in Washington state, LinkedIn does it globally
New campaign finance rules require near real-time disclosure of data.
SearchCap: EU & Google fines, Bing Merchant Center imports & Google News publisher features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: EU about to fine Google billions in Android antitrust caseJun 6, 2018 by Greg Sterling The first antitrust fine was roughly $2.8 billion; this one could be larger. Bing Merchant […]
Say hello to Voice Interface Optimization
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.
SearchCap: Google My Business, building an in-house search team & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business Agency Dashboard launches today Jun 5, 2018 by Barry Schwartz This new dashboard, announced a month ago, is now live and available for use. Building an in-house search […]
Google My Business Agency Dashboard launches
This new dashboard, announced a month ago, is now live and available for use.
Last call: Secure your seat at SMX Advanced now
SMX® Advanced is coming to Seattle in just a few days, and we hope to see you there! There are fewer than 25 All Access passes left, and they’re going fast. Grab yours now and join the largest gathering of elite search marketers June 11-13 for actionable tactics, in-depth learning and exceptional networking. SMX Advanced […]
SearchCap: AdWords Google Sheets, Google Posts testing & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches AdWords add-on for Google SheetsJun 4, 2018 by Ginny Marvin The add-on to download AdWords account data into Google Sheets is now in beta. Mobile SERP survival: Technical SEO […]
Google Posts testing different design and functional treatments in the search results
Have you seen a new look for Google Posts in Google search results? Well, you are not alone.
SearchCap: Google Wikipedia prank, Google answers & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What do Google and a toddler have in common? Both need to learn good listening skills. Jun 1, 2018 by Dave DaviesContributor and patent explorer Dave Davies reviews a recently-presented paper […]
What do Google and a toddler have in common? Both need to learn good listening skills.
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.
Google’s reliance on Wikipedia makes it vulnerable to search pranks
Google said Wikipedia prank caused Republican "Nazism" Knowledge Panel.
SearchCap: DoubleClick bid manager and Google Optimize
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Google Optimize tests to take AdWords to the next levelMay 31, 2018 by Matt Lawson Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. […]
SearchCap: Bing Ads In-Market ads, Google AdWords notes & search beats Facebook
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out In-Market Audiences to all US advertisersMay 30, 2018 by Ginny Marvin Now out of pilot with over 170 audiences determined to be in buy mode. What’s the […]
Search and direct mobile navigation surpass Facebook as traffic referrers
The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.
SearchCap: Google Maps test, EU copyright reform & image SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two weeks until SMX Advanced. Lock in your ticket now!May 29, 2018 by Search Engine Land Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend […]
Ask an #SMXpert — JavaScript & PWAs
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.
Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.
SearchCap: Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: James Wong Howe Google doodle honors influential cinematographer behind more than 100 US filmsMay 25, 2018 by Amy Gesenhues Today marks the 1934 release date of ‘The Thin Man,’ one of […]
SearchCap: Yelp against Google, Guide to PPC out & Google Shopping Auctions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Introducing Search Engine Land’s ‘Guide to PPC’May 24, 2018 by Ginny Marvin Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, […]
Yelp-led group’s new video appeals to Google employees to advocate for internal change
Video makes argument that Google is doing anti-competitive things in local search results.
SearchCap: Google Trends, Yelp antitrust & Google lawsuits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]
Google Trends gets updated with new features and design elements
Check out the new Google Trends, designed to help journalists build stories.
Yelp asks Europe to take new antitrust action against Google
Complaint to European Commission applies the logic of the Shopping Search case to local search.
SearchCap: Lighthouse 3.0, faceted navigation & awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2018 Search Engine Land Awards ShortlistMay 22, 2018 by Search Engine Land Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s […]
The 2018 Search Engine Land Awards Shortlist
Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year's shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle.
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.
SearchCap: Google’s new local search world, Abraham Ortelius Google doodle & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to survive Google’s new local search world May 21, 2018 by Wesley Young Google has made some significant changes in the area of local search. Contributor Wesley Young gives an […]
SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Home making gains on Alexa, Apple HomePod in 4th placeMay 18, 2018 by Greg Sterling Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million […]
Search in Pics: NBA players working at Google, Google bike challenge & massive Bing calculator
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Some NBA players spent the week working at Google: Source: Google+ A huge Bing calculator that […]