Avoid Hurdles When Working With Multiple Agencies
Columnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple agencies.
Topic: Search engine optimization
Google Is Testing A Car Loan Calculator Quick Answer Box
Google is testing a car loan tool. Will we soon see new ads where Google helps you buy or finance your new car?
Search In Pics: GoogleBot In Snow, Google Pet Toys & John Mueller In Star Wars
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. World’s Largest Android Marshmallow Mosaic: Google John Mueller Star Wars: Source: Google+ Google Pet Toy: Source: […]
SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Google Patents You Need To Know About In 2016Nov 25, 2015 by Pratik Dholakiya Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could […]
3 Google Patents You Need To Know About In 2016
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.
SearchCap: Google AMP, Bing Maps & AdWords App Upgrade
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local Traffic “Diversion”: Google Claims It’s A Bug, Yelp Says It’s Intentional Nov 24, 2015 by Greg Sterling Local search represents between 30 and 40 percent of mobile search results. Local […]
Local Traffic “Diversion” — Google Claims It’s A Bug, Yelp Says It’s Intentional
Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local search […]
Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms
The ads showcase products on sale and link to promotional flyers hosted on Flipp.com.
Paid Search Spend On “Black Friday” Terms Began Surging A Month Earlier Than Last Year [Study]
Paid search ad spend on desktop text ads started escalating the week of September 27, a month ahead of 2014's surge.
Bing Images Launches “Places To Buy” For Holiday Shopping Season
Two new Bing image search features let users compare product prices, get product recommendations based on favorited images.
SearchCap: Google Penalty, Yandex Actions & Google Shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAsNov 23, 2015 by Ginny Marvin The new mobile experience is among the updates released before the holiday shopping […]
For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs
The new mobile experience is among the updates released before the holiday shopping surge, including Click Share reporting.
Even If A Brand Can’t Do SEO, It Can Still Do Local SEO
Having trouble getting traction for your SEO campaign due to bureaucratic red tape? Columnist Andrew Shotland suggests that you consider thinking local.
After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”
With Bing now at the center of Microsoft's consumer monetization strategy, executives display a new level of confidence when sharing plans for growing the search business.
Google To Penalize Sites Using Deceptive Mobile Traffic Networks
Google tells us they are actively working on detecting and penalizing sneaky mobile traffic networks.
Yandex To Notify Webmasters Over Violations Of Their Webmaster Guidelines
Yandex, the largest search engine in Russia, now notifies webmasters when they violate their own Webmaster Guidelines.
Search Market Share In October 2015 Looks A Lot Like It Did In October 2008
October desktop search data from comScore came out late Friday afternoon. Google appears to have “stabilized” at roughly 64 percent market share, while Bing and Yahoo are also mostly unchanged from September. Search market share was in nearly the same place in October 2008. Google controlled roughly 64 percent of search query volume, and the […]
SearchCap: Yahoo Directory Dies, Mobile-Friendly Yandex & Bernie Sanders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Directory Is Finally Absolutely Dead Nov 20, 2015 by Barry Schwartz The Yahoo Directory now redirects to Aabaco. Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & […]
Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond
Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.
Search In Pics: Stan Gets Shades, Google Speed Dating & Gary Illyes Black Hat
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. World’s Largest Android Marshmallow Mosaic: Source: Google+ Google’s Gary Illyes With A Black Hat (& His […]
Yandex, Russian-Based Search Engine, Adds Mobile-Friendly Label To Search Results
Yandex is the third search engine to add the mobile-friendly label to their mobile search results and release a testing tool.
SearchCap: Google App Ranking, Search Quality Document & Live Labels
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases The Full Version Of Their Search Quality Rating GuidelinesNov 19, 2015 by Barry Schwartz For the first time, Google has release the full version of their search quality raters […]
Google Releases The Full Version Of Their Search Quality Rating Guidelines
For the first time, Google has released the full version of its Search Quality Raters guidelines and handbook. It is 160 pages of wonderful SEO knowledge.
How Google May Rank Apps & App-Only Content
Google App Indexing API is a key SEO factor for Google to rank and determine the importance of the sections of your app, especially for app only apps.
SearchCap: Google Ranks App Only Content, Bing App Refresh & Yandex Chews JavaScript
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands App Indexing To Find & Stream App-Only ContentNov 18, 2015 by Barry Schwartz Google is now experimenting with nine Android apps to surface their app only content in the […]
Content Marketing Software ScribbleLive Enters Partnership With Google
ScribbleLive says clients' live blog content will be displayed in carousel-style search results.
Google Expands App Indexing To Find & Stream App-Only Content
Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps and Google search.
Bing App Gets Refresh With Redesigned Homepage, Direct Answers & More
Users can now access bookmarks and search history saved within the app when working offline.
Google Search Console Search Analytics Data Delayed But Google Is Working On A Fix
No need to panic -- the Google Search Console data is not just outdated for you, it is a bug Google is working to fix.
Yandex, The Popular Russian Search Engine, Begins Crawling JavaScript & CSS
Yandex warns webmasters to not block their JavaScript and CSS files because they are starting to crawl those resources for indexing.
Former Bing Personality, Duane Forrester, Now Working As VP Of Organic Search At Bruce Clay
Bruce Clay, Inc snagged Duane Forrester, former Bing outreach specialist, to work at the SEM company in more of an SEO role.
SearchCap: Yahoo Gemini, Google Search Console & Penguin Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016Nov 17, 2015 by Erin Everhart The next Penguin update is coming soon, according to a Google […]
SearchCap: Google Smarter Search, Facebook Google App Indexing & Foursquare With Apple Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Joins Apple Maps Data Sources As Company Builds Out EcosystemNov 16, 2015 by Greg Sterling Apple continues to improve its mapping product by adding new features and content, albeit often […]
Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App
Use of app indexing will send searchers from Google into the Facebook app, but only on Android and not for all Facebook content.
Google Search Quality Raters Handbook Updated With Mobile Guidelines, Local Queries & Know Queries
It's been a year since we have seen coverage of a new Google Search Quality Rater’s Guide. Here is what is new.
Google’s Natural Language Search Gets Smarter
Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions.
SearchCap: Google Updates Local Guides, Bing Rewards On MSN & New AdWords Tests
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Using Points To Boost User Reviews, Beef Up Maps Content Nov 13, 2015 by Greg Sterling A couple of years ago, Google created a program in the mold of the […]
Search In Pics: Google PageRank Factory, Cop Pulled Over Self Driving Car & Google Gum
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
SearchCap: Bing Mobile Test, Yahoo Product Ads & Bing Ads Editor For Mac
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Launches Their Mobile-Friendly Testing ToolNov 12, 2015 by Barry Schwartz A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness […]
Bing Launches Their Mobile-Friendly Testing Tool
A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool.