Topic: Search engine optimization

SearchCap: Google App Interstitial Penalty, Bing Ads Academy & SEO Horror Stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s App Interstitial Giant Ad Penalty Is Now Live Nov 3, 2015 by Barry Schwartz Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial […]

Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing

For hundreds of years, PR pros whipped out little black books for person-to-person content pitching.  It’s true. Relationships matter more than ever.  However, these days, radical psychographic influencer targeting makes easy work of placing precious PR content in front of influencers’ eyeballs via social feeds. After all, media players, bloggers and other important distribution targets […]

SEO

Score The Most Savings At SMX West By Registering Now!

Search Marketing Expo — SMX West, the conference of choice for search marketing professionals, returns for its ninth consecutive year! Join us in Silicon Valley for three days of tactical solutions in SEO, PPC, social media, local search, mobile, analytics and more! SMX West will run March 1–3; the expo hall will be open March […]

[Secret Revealed] Unearth Lost Facebook Targeting | Psychographic Hot House

In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad. In this edition of the Psychographic Targeting Hot House, aimClear’s Senior Creative Strategist, Merry Morud, reveals how to dig up […]