Topic: Search engine optimization

World Cup 2014 Google Logo Day 2 Mirrors Opening Ceremony With Dancing Trees & Drum

Today’s Google logo continues the FIFA 2014 World Cup celebrations with a dancing tree and drum-playing letter “e” to mimic Brazil’s World Cup opening ceremony. From the Google Doodle homepage: The World Cup opening ceremony was so inspiring–and what an unbeleafable coincidence–our next doodle has a dancing tree person too. Congrats Brazil! Same as yesterday’s […]

Google’s Payday Loan Algorithm 3.0 Rolling Out Now

Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google’s head of search quality said, “it’s rolling out now!” To catch […]

Google Reconsideration Request Rejections May Include More Details

Google’s Matt Cutts, the head of search spam, announced at SMX Advanced that they are updating how they handle reconsideration rejection requests with more details from Google Search Quality analysts. That means when a Google search quality representation reviews and responds to a reconsideration request with a rejection notice, that Google representative has a new […]

Bing Sitemaps Best Practices & Large Site Sitemaps Issues

Bing has posted on the Bing Webmaster blog their best practices on how to implement XML Sitemaps files for your site. The post includes a large topic on how the best practices apply to really large web sites, with many URLs. Bing’s Six Best Practices For Sitemaps: Follow the sitemaps reference at www.sitemaps.org. Common mistakes […]

SearchCap: LinkedIn Galene, Google.com Without Right To Be Forgotten & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches […]

PPC

WordStream Adds A Paid Search Landing Page Grader To Its Docket Of Free Tools

Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the performance of their landing pages, WordStream, a paid search management platform for SMBs, launched a […]

Learnings From SMX London: The Impact Of Social On Search

SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google’s Matt Cutts and Bing’s Duane Forrester have come out (on more than one occasion) to emphatically […]

Google Updates Documentation & Guidelines On Moving A Site

Google Webmaster Trends Analysts, Pierre Far and Zineb Ait Bahajji, posted on the Google Webmaster blog today that they’ve updated their official guidelines for moving your web site and having Google in mind when doing so. They broke out the process based on two ways of moving your site: (1) Move a site with no […]

SearchCap: Google Losing Mobile Ad Share, Google Sends Mobile URL Redirects Warnings & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) Advanced Begins Next Week – Join us! SMX Advanced takes place next week, June 10-12 in Seattle. Learn actionable new tactics, find inspiration, discover solutions to your […]

Google To Warn Searchers When A Mobile URL Redirects To The Homepage

Don’t annoy mobile searchers. That’s the message behind a new warning that Google is showing in mobile search results on smartphones. On the Webmaster Central blog, Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a “faulty redirect” in place that sends the searcher to your […]

At Five Years Old, Bing Has Come Far Yet Has More To Grow

Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as […]

Google Authorship Goes Down Again, Twice In One Week

Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google’s search results are sprinkled with them, but now, no search results are showing the authorship rich […]

Did Google Panda 4.0 Go After Press Release Sites?

Nine days ago when Google released Panda 4.0 — which aims to filter out “thin” content from top rankings — we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I looked at the top Press Release sites and […]

No, Google Says There’s Been No Penguin Update

This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that […]

Bing To Shut Down Webmaster Forums

Bing is shutting down their Bing Webmaster Forums by the end of this month or early June. Duane Forrester of Bing said that the forums were turning into the place Bing expected and they have decided to shut it down to give them the “time and resources to focus energies in other directions.” So what […]

Google Now Testing Knowledge Graph Popups In AdWords Ads

Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches […]

SearchCap: Suing SEOs, Googlebot Render Page & Top AdWords Impressions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future ­ Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]

Lawyers Sue SEO Firm For Violating Google Guidelines

A law firm in Michigan, Seikaly & Stewart, is suing its former SEO provider — but not for a lack of ranking success. Rather, the firm is getting sued for allegedly using “spammy” techniques violating Google’s guidelines. That comes via Eric Goldman. The defendant Rainmaker Institute, which specializes in online marketing services for the legal profession, is accused […]

Google Hits eBay With Manual Penalty In Search Results

What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week. A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of slap. Previously, […]

Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer

Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four cities including Chicago, Atlanta, Boston and Houston. In partnership with Inc. Magazine, the events will include panel discussions with Message Medium’s Maisha Walker, Bruce Clay of Bruce Clay Inc., aimClear founder Marty Weintraub, along with Bing […]