SearchCap: Doodle 4 Google Winner, Right To Be Forgotten Disclosure & World Cup Ads On Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

  Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It’s called […]

• A Marketer’s Guide To Using Regular Expressions In SEO

  Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer: I’m not a […]

• Yes, Google Will Disclose “Right To Be Forgotten” Removals

  The Guardian reports that Google may add a indication in the search results that content has been removed due to the Right To Be Forgotten European Union requirements issued last month. Google told us a couple weeks ago that they will indeed add disclosure in the search results when something is removed from their search […]

• Doodle 4 Google Winner Awarded $30,000 Scholarship & Spot On Google’s Homepage

  Today’s Google logo is an illustration by eleven-year old Audrey Azhang, this year’s Doodle 4 Google winner. In response to the question, “What would you invent to make the world a better place?” more than 100,000 Google Doodle contest entries were received from students in grades K – 12. Azhang told Google: To make the […]

• Why You Don’t See “World Cup” Ads On Google

  Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• How Trademark Worries Block “World Cup” Ads On Google
• New Facebook Analytics Team: EdgeRank Checker And Socialbakers Join Forces
• Instagram Will Extend Ads To Canada, Australia & The UK
• Turkish Airlines Takes No. 1 Spot On YouTube’s Top 10 Ads Of The Year List
• YouTube Creators May See Drop In Subscribers After Suspended Accounts Are Removed Next Week
• Infographic: How To Increase Your Followers On Pinterest
• Airline Takes Inflight Experience To The Streets And To Social Media
• Android Google Now Updates To Include Public Transportation Alert & Upcoming “Nearby” Feature
• Flickr To Terminate Facebook & Google Logins After June 30th
• Influencer Marketing Tools That Will Power Your Content In The Future
• 5 Places To Find Content Inspiration In A Dreary Office

Search News From Around The Web:

Link Building

• The Hidden Power of Nofollow Links, Moz
• The Seven Commandments of Internal Linking that Will Improve Content Marketing SEO, KISS Metrics
• Webmaster Documents Steps To Repeat Negative SEO Via Low Quality Links, Search Engine Roundtable

Searching

• Through the Google lens: search trends May 30-Jun 5, Official Google Blog

SEO

• Does Google Authorship Influence Visibility in Google Search?, SEER Interactive
• Google Removes Links from Ranking Algo—What Now?, ISOOSI Blog
• Google’s Matt Cutts Slams whocalld.com Over Phone Number Spam, Search Engine Roundtable
• How to Cure the Fear of Specialization in SEO, Luna Metrics
• How To Explain SEO To A 5 Year Old, Search Engine People Blog
• How to Find Long Tail Keywords, Renegade Search
• Keep it Real with Authorship, iAcquire Blog
• SEO: How to Prepare Your Site for International Visitors, SEMrush Blog

SEM / Paid Search

• Optimize Bids By Weather Using AdWords Scripts, PPC Hero
• Bing Releases Auto-Tagging for Google Analytics, Clix Marketing PPC Blog
• Mobile search clicks could drop 60pc from Google’s new warning label, mobilemarketer.com

Search Marketing

• Top 5 Tips for Winning Big on Comparison Shopping Engines, The ROI Revolution Blog
• Why Google’s Paid & Organic Report Might be Deceiving You, RKG Blog