SearchCap: No Google Penguin Update, First Anchor Text & Knowledge Graph AdWords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• No, Google Says There’s Been No Penguin Update
  This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that […]
• Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY
  When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down […]
• Google’s Matt Cutts: One Page With Two Links To Same Page; We Counted The First Link
  Google’s head of search spam Matt Cutts posted a video today answering how does Google handle one page that has two links pointing to the same page. Does it pass PageRank the same way? How does Google handle the anchor text, if the anchor text differs. In short, Mat Cutts said: (1) PageRank flows to each […]
• Put Big Data To Work To Build Better Search Ads
  Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability […]
• Microsoft Translation In Real-Time Over Skype
  Last night at the Re/Code Conference, Microsoft demoed real-time translation over Skype. Imagine talking to someone over a video call, they spoke a completely different language than you did, but the technology did real time translation as you spoke. Microsoft has a beta they demonstrated last night at the conference. Gurdeep Pall, Corporate Vice President […]
• Bing To Shut Down Webmaster Forums
  Bing is shutting down their Bing Webmaster Forums by the end of this month or early June. Duane Forrester of Bing said that the forums were turning into the place Bing expected and they have decided to shut it down to give them the “time and resources to focus energies in other directions.” So what […]
• After Suffering Link Trouble, Should You Second-Guess Your SEO?
  If you’ve just received an unnatural links warning or have been hit with a link-related penalty (or totally shafted by the latest algorithm update), should you expand the scope of your attempted fix beyond links? Absolutely, and here’s why: I’ve Never Seen A Link-Penalized Site That Had Nothing Else Wrong Even if it’s something small, […]
• The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests
  How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing. Every month for ages, it seems the same. comScore releases a “U.S. […]
• Google Now Testing Knowledge Graph Popups In AdWords Ads
  Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches […]
• Google Co-Founder Sergey Brin: I Wish I Could Forget The “Right To Be Forgotten”
  Tonight at the Re/Code conference in Southern California, Google co-founder Sergey Brin was interviewed on stage. He discussed many things, including the diverse range of “Google X” projects: indoor mapping (Tango), WiFi balloons (Project Loon), new prototype self-driving cars and more. Curiously the main interview, though wide ranging, didn’t get into the recent European Court […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance
• Infographic: Using User Generated Content To Boost Sales
• Watch the Beautiful Ad This 14-Year-Old Girl Created For SmartyPants
• Yahoo Launching Video Service To Compete With YouTube This Summer
• Origami Logic Launches Enterprise Marketing Intelligence Platform For Cross-Channel Analysis
• Facebook To EU: Please Review Our WhatsApp Deal
• App Annie, App Analytics Company, Acquires Distimo
• Google Analytics New Roll-Up Reports Aggregate Data For Multiple Sites & Apps
• Get To Know: eBay CMO Richelle Parham
• Message Bus Releases Email Platform Update Featuring Real-Time Analytics
• What To Expect And How To Prepare As The U.S. Mobile Landscape Matures
• How To Activate Tribes For Viral Content Marketing Success
• Look Ma, No Steering Wheel In Google’s New Self-Driving Cars
• Twitter Forecast: 24% Growth In 2014, Led By Surge In Asia-Pacific Region

Search News From Around The Web:

Industry

• Better data centers through machine learning, Official Google Blog

Local & Maps

• Na área: Finding the Undiscovered Brazil, Bing Search Blog
• New Features and Cities Added to the Bing Maps Apps for Windows 8, Bing Search Blog

Link Building

• When and How to Use the Google Disavow Tool, quicksprout.com

Searching

• Words, Words, Words: Microsoft at the Scripps National Spelling Bee, Bing Search Blog

SEO

• Google Update Again? Penguin Tests Or Other Patterns?, Search Engine Roundtable
• Google: Adult Web Sites Does Not Mean Spammy Web Sites, Search Engine Roundtable
• New To Digital Marketing? Why Local Is The Only Place To Start, koozai.com
• Not Even Big Brands Are Safe From Google Panda, Webpresence
• SEO Tools Review: Website Auditor, Raven Blog
• The Top 5 Off-Page Optimisation Factors, Search Engine People
• Top Tips for Creating Meta Data, koozai.com

SEM / Paid Search

• Leverage Attribution Modeling for PPC, Portent

Search Marketing

• How to Keep Your Broad Match Keywords in Check, PPC Hero
• Take the SEO Expert Quiz and Rule the Internet, Moz