The end of the web? Goodbye HTML, hello AIDI!
Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.
Topic: Search engine optimization
It’s not either SEO or AI search – your strategy needs both
See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both.
3 common mistakes to avoid when investing in AI search
Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
Google releases AI shopping updates for the holidays
Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
Google FastSearch: Everything you need to know
FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen.
How to boost your AI search visibility: 5 key factors
Learn how to make your content visible, credible, and competitive in AI-driven search results. Future-proof your SEO now!
Semantic depth in SEO: Go beyond keywords to rank higher
Semantic depth shows Google your content has substance. Learn how to cover topics thoroughly, build authority, and rank with context-rich content.
EU investigating Google over site reputation abuse policy
The EU probe follows publisher complaints that their revenue was impacted as Google tried to eliminate parasite SEO from its search results.
Google Discover fixing fake AI spam problem
After many complaints with the quality of the Google Discover feed, Google is promising a fix is in the works.
The best way to use custom segments in Google Ads
Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
How to measure your AI search brand visibility and prove business impact
Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth.
SEO vs. AI search: 101 questions that keep me up at night
Here's why treating ChatGPT like Google will guarantee your failure in the age of RAG, reranking, and probabilistic systems.
Tim Berners-Lee warns AI may collapse the ad-funded web
Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its business model.
With negative review extortion scams on the rise, use Google’s report form
Last month, Google launched a form to report negative review extortion scams and it seems to work.
Why AI availability is the new battleground for brands
GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.
How display ads can boost organic reach and ROI: What SEOs need to know
Display ads build awareness and drive clicks across the web. Learn how they work, key targeting options, and tips to maximize performance and ROI.
Google’s new AI tool touts creating optimized content in a scalable way
Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.
The reign of forums: How AI made conversation king
AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy.
How to document your SEO strategy
Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set realistic goals and streamline your efforts.
FLUQs: Answer the hidden questions or vanish in AI search
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
Stop reporting traffic and activity. Start reporting progress.
Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes.
How to build and lead a successful remote SEO team
Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices.
ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report
AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions.
Exploring the real risk AI brings to the internet (and SEO with it)
As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.”
How to build authority when no one knows you yet
You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and algorithm confidence.
Google Merchant Center adds “Creative Content” section with video assets
Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.
Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google said these features "aren't being used very often and aren’t adding significant value to users."
How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
How APIs extend data access and automation in Google Ads and Meta Ads
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
5 marketing maturity levels: From siloed to autonomous
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.
Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.
GEO startup Lorelight shuts down: ‘The problem didn’t need solving’
Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.
Aja Frost on AI search, content strategy, and AEO success metrics
HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.
Social and UGC: The trust engines powering search everywhere
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
7 focus areas as AI transforms search and the customer journey in 2026
AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.
Google says verify your cloud hosting provider with Search Console
If you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console.
Google AI Overviews guide research, but Search still wins the sale
Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.
How Google’s AI Overviews are accelerating change in paid search
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.