The future of SEO: Why optimization still matters, whatever you call it
Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
Topic: Search engine optimization
The AI Visibility Index: Here’s who’s winning AI search
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.
Google’s Liz Reid: The real search shift is behavioral, not AI
Liz Reid says AI isn’t driving the change in Google Search — users are. Younger audiences are shifting to video, forums, and creator content.
3 key AI search limitations for B2B SaaS marketing
AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.
How to plan for GEO in 2026 and evolve your search strategy
GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.
Microsoft Bing finally supports the data-nosnippet HTML attribute
Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.
ChatGPT performs a search in 31% of prompts, new data reveals
ChatGPT’s search queries averaged 5.48 words – and more than three-quarters were five words or longer, a new Nectiv study finds.
Why AI still runs on search – and SEO still runs the show
AI depends on search to stay informed. Strong SEO ensures your brand shows up when AI – and people – look for answers.
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
What is LLMO? Optimize content for AI & large language models
LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.
Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed
Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic.
Tracking AI search citations: Who’s winning across 11 industries
An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.
How to know if your GEO is working
GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand.
Google’s Robby Stein on AI Mode, GEO, and the future of Search
AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of Product.
SEO strategy in 2026: Where discipline meets results
Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.
AI KPIs: Turning mentions into strategy in the age of LLMs
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
Instant Checkout in ChatGPT brings agentic commerce to life
Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.
How different AI engines generate and cite answers
See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.
Your crawl budget is costing you revenue in the AI search era
Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.
SEO reporting: How to track, prove & improve performance
SEO reporting goes beyond metrics. Learn how to build reports that highlight ROI, uncover insights, and align stakeholders on strategy and results.
New YouTube Brand Pulse report tracks every brand mention
YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.
Semantic SEO: How to optimize for meaning over keywords
Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher.
Free SEO checker
Run a free SEO check to find errors, optimize pages, and boost visibility. Get instant reports on backlinks, keywords, and technical SEO health.
Researchers fooled AI models with fake dates to boost visibility
Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.
Forget the Great Decoupling – SEO’s Great Normalization has begun
The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value.
AI search relies on brand-controlled sources, not Reddit: Report
New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.
How to measure and maximize visibility in AI search
Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and more.
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
PPC in the age of zero-click search: How to stay profitable
Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.
[TODAY] Live Generative Engine Optimization training with Will Scott
Don't miss this 5-star training experience, rich with actionable tactics to keep you a cut above the rest.
Optimizing content for generative engines: 17 actionable tips
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
Google testing AI-generated descriptions for search snippets
Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet.
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.
Audience targeting in Google Ads Search campaigns: How to layer data for better results
Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.
New Bing Places for Business is live
A new interface, new URL, new commendations and more are now live in the updated Bing Places for Business.
Hreflang: The hidden crisis in international SEO
Hreflang tags help Google serve the right language pages. Learn what they are, why they matter, and how to implement them for global SEO visibility.
Google reviews & SEO: Advanced strategies that scale
Google Reviews impact local rankings, trust, and CTR. Learn advanced tactics to earn, manage, and leverage reviews for enterprise SEO success.
Robots.txt: SEO landmine or secret weapon?
Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management.
The rise of technical branding in the age of AI search
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.