AI visibility has two jobs: Execute SEO and mobilize the organization
Getting cited by AI isn't enough. Discover why winning recommendations requires cross-functional action beyond SEO and website optimization.
Topic: Search Generative Experience
AI Overviews vs. featured snippets: What the data says about CTR, traffic, and conversions
How do AI Overviews and featured snippets compare? Read our guide on the key differences, the data, and how to optimize for each.
What gets cited most in health, finance, and YMYL in AI Overviews: A sector-by-sector analysis
How often do AI Overviews show up for YMYL content? How has this changed over time? Find out with our analysis of health, finance & legal categories.
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
LinkedIn: AI-powered search cut traffic by up to 60%
LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
Timeless SEO rules AI can’t override: 11 unshakeable fundamentals
AI is reshaping search, but some SEO rules never change. Learn the timeless principles—content quality, site structure, and trust—that AI can’t override.
Entity-first SEO: How to align content with Google’s Knowledge Graph
Align your content with Google’s entity understanding pipeline. Learn how to optimize pages, schema, and NLP signals for semantic precision and visibility.
How to create answer-first content that AI models actually cite
AI favors answer-first sites like Reddit and Wikipedia. Learn how to structure and optimize branded content that LLMs actually cite in their responses.
Google Search to route complex queries to Gemini 3
Plus, Google's Jonathon Heard said Google is thinking about breaking AI Mode and AI Overview details in Search Console in the future.
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
Google AI Mode: What it is & how it impacts search
Google AI Mode is reshaping how results are generated. Learn what it means for SEO, how it works, and how to adapt your strategy for AI-driven search.
SEO benchmarking: How to measure performance and outrank rivals
Track SEO progress with confidence. Learn how benchmarking reveals gaps, sets goals, and helps you stay ahead of competitors in search rankings.
Semantic SEO: How to optimize for meaning over keywords
Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher.
What the AI Visibility Index tells us about LLMs & search
Discover how LLM visibility is reshaping SEO. Learn to track brand mentions in AI responses, new metrics beyond rankings, and optimization strategies for 2025.
What is the Knowledge Graph? How it affects SEO and visibility
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
Most SEO research doesn’t lie – but doesn’t tell the truth either
Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.
Long-form content is still very much alive, and here’s how to do it
Learn what qualifies as long-form content and what it takes to rank—structure, depth, search intent, and E-E-A-T. Make your content go the distance.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.
The Great Decoupling of search and the birth of the agentic web
What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever.
Title tags: Your complete SEO guide
Discover how to write effective title tags that improve click-through rates and rankings. Learn key tips, common mistakes, and SEO-friendly formats.
Enterprise SEO: A complete guide for scalable search success
Master enterprise SEO with strategies for scale, governance, and global visibility. Learn how large organizations drive results across millions of pages.
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.
Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.
Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.
How to rank higher on Google (even if you’re just getting started)
Want to boost your Google rankings? Learn key SEO tactics to improve visibility, drive traffic, and climb search results with this step-by-step guide.
What is AI SEO? How artificial intelligence is changing search optimization
Discover how AI is revolutionizing SEO — from smarter keyword research to automated content strategies. Learn what AI SEO is and how it boosts rankings and results.
What to do when AI Overviews take the spotlight in search
When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term strategy shifts.
SEO isn’t just 10 blue links anymore
SEO has outgrown the traditional blue links — and so should your strategy.
Google organic and paid CTRs hit new lows: Report
Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.
Top 15 SEO stories of 2024
Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.
NerdWallet reveals costly Google SEO visibility challenges
NerdWallet reports a brutal quarter for SEO, thanks in part to Google AI Overviews providing answers directly in the search results.
Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
Google AI Overviews, organic results overlap jumps to 99%, analysis finds
In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results.
Publishers report ‘negligible’ traffic impact of Google AI Overviews
Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews.
Google will ‘soon’ test search, shopping ads in AI Overviews
Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics.
Google AI Overviews only show for 7% of queries, a new low
Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.
Google AI Overviews showing less often, with less Reddit, data shows
Google's AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.
10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced
Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies.
5 ways advertisers can prepare for Google’s AI Overviews
With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.