Google AI Overviews visibility drops, only shows for 15% of queries
Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.
Topic: Search Generative Experience
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?
New Google Search AI features to help you plan, research and learn
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Google rolls out AI Overviews in US with more countries coming soon
AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.
6 unpopular SEO opinions you need to consider
From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.
Google Search results without SGE jump to 65%, up from 25%
While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.
Google CEO on future of links, AI making Search quality worse
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search.
Google is not about blue links, says ex-CEO Eric Schmidt
Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
Google hides search results count under tools section
Is the results count one step closer to fully going away?
Google’s huge search market share loss wasn’t real: Data revised
While it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
Google CEO says AI overviews are increasing Search usage
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
4 under-utilized SEO research approaches to tackle in 2024
Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.
Search is evolving toward SGE, says Google CEO Sundar Pichai
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
How to maximize your local business’ Google Maps presence
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.
7 ways to use generative AI in PPC
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
How to build a future-ready SEO strategy
Prepare your business for tomorrow's SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more.
60% of Perplexity citations overlap with top 10 Google organic results
With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.
How schema markup establishes trust and boosts information gain
Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility.
Google still has not announced a launch date for SGE
It can go live at Google I/O in May but likely not on queries with ads.
Google testing new tools for a more personalized shopping experience
Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
Google SGE a top threat to brand and product terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
4 keys to SEO and PPC collaboration in 2024
Organic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google SGE could cost publishers $2 billion in ad revenue
The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.
How to identify and rank for ‘hidden gems’ in SEO
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems."
Why information satisfaction is key to Google’s ranking algorithms
Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.
Repurposing content with AI: Streamlining blog roundups and skyscraper posts
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.
How Google Search Generative Experience is impacting ads
A new study looks into how SGE impacts different ad types as well as ad placement within Google's SERPs.
Google SGE testing and development is ongoing, growing
Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity signals.
SEO for user activation, retention and community
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value.
Video search optimization: Top tips for 2024
Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your video content.
Shop with Google AI launches for select users
This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images.
Will traffic from search engines fall 25% by 2026?
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
SEO strategy: 3 steps to strategic SEO
A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly.
Mastering NLP for modern SEO: Techniques, tools and strategies
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
We ask Search Engine Land's SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.