How to build content briefs around audience situations
Search volume tells you what people search for. The context behind those searches can reveal what your content should actually address.
Topic: Semrush
DTC LLM visibility: A case study on how vertical authority wins AI mentions
See how Knix beats bigger brands in AI search – and six strategies DTC brands can use to build authority, earn citations, and boost LLM visibility.
Duane Forrester: AI is rewriting SEO, but the mission is the same
AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.
How to use ChatGPT at work: Expert techniques for beginners
Learn how to use ChatGPT the right way. Skip beginner mistakes and start getting better, more useful answers with this step-by-step guide.
The 20 most popular social media platforms
Discover the 20 top social media platforms with key stats and tips to choose the best channels for your brand's growth.
YouTube video views
How views work on YouTube... and how to get more of them in 2026.
Keyword research template
Streamline and organize your keyword research with this free template.
How to build topic clusters that AI will cite
Learn how to build topic clusters that get cited in AI search, using emerging topics, semantic clustering, and query fan-out to cover full intent.
Do meta descriptions matter? The latest research
Do meta descriptions have value today? See what case studies say about AI Overviews, ChatGPT snippets, CTR, and when writing them is a waste.
Resource page link building
Learn how to use resource page link building to get backlinks from authority websites in your industry.
Slop antibodies: The link between AI slop, watermarking, and commodity content
From LinkedIn’s anti-slop systems to AI watermarking, platforms are building new ways to identify low-value content. Here’s what survives.
Keyword mapping: A step-by-step guide to better SEO + free template
Learn how to organize keywords, avoid cannibalization, and boost SEO with our keyword mapping guide and free template.
Want more AI visibility and citations? Start monitoring trends
Learn how monitoring keyword and topic trends helps you publish early, build authority, and improve your odds of getting cited in AI search.
Link building works better when you think beyond links
The strongest off-page signals aren't always followed links. See how content, PR coverage, and outreach can reinforce one another.
Your B2B SEO can win the click and lose the consideration
The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
Query templates: Expanding the scope of topical authority
A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.
How to use MCP to get more data from the tools you already use
Your SEO tools already contain the answers. MCP makes it easier to ask questions your dashboards weren't built to handle.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.
Technical SEO testing: How to build a stronger experiment
The hardest part of an SEO test is knowing what caused the result. Choose comparisons and metrics that make your findings easier to defend.
How to launch a news publication that earns visibility in Google
A six-month case study reveals what helped a new publication earn visibility in Google Search, AI Overviews, Google News, and Top Stories.
How to measure your brand’s visibility in Gemini
Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here's how to uncover the missing signals.
Keyword research meets prompt research: A smarter way to prioritize topics
Some topics look small in search but dominate AI conversations. Compare keyword and prompt demand to prioritize what to build.
AI halftime report: H1 2026
AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.
Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
How to build an ecommerce product discovery engine
Find trending products before your competitors. Learn how to find trending ecommerce products early and build a repeatable system for spotting winners.
AI made content a commodity, but you can harness expertise to stand out
Commodity content blends in and gets ignored. Learn to audit your output, assign AI to the right work, and create content that earns results.
How to find trending topics
Find trending topics before your competitors do. A step-by-step system for catching topics while they're still rising, for both SEO and AI search.
Technical debt in SEO: When to fix vs. when to ignore
Every crawl uncovers thousands of issues. Learn to separate urgent blockers from low-priority tasks with a repeatable prioritization system.
How to use MCP Servers to speed up SEO research
Learn what it is, how to install and configure MCP servers from SEO tools. Discover multiple use cases to fast-track manual SEO work at scale.
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
ChatGPT topic ownership is rare, and SEO alone doesn’t explain it
Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds.
9 must-have SEO tools every marketer should use in 2026
Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.
LLM visibility case study: How Home Depot is winning AI search
Learn how Home Depot dominates AI search and discover six proven strategies ecommerce brands can use to boost LLM visibility, citations, and share of voice.
How AI search is reshaping link building strategy
AI search is changing how authority is measured. Learn why backlinks still matter, how entity SEO is rising, and what link building strategies work best in 2026.
Visual semantics: The missing piece of topical authority
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
How AI search gives old negative content new life
AI-generated answers can turn outdated articles into influential citations. Learn how to reduce reputation risk and respond effectively.
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.
Why frontloading your ad spend usually backfires
Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.
Want to present at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in SEO, PPC, and AI search, submit a pitch to present at SMX Next.
How to build an AI-powered content gap analysis workflow
See how to combine Semrush, Google Search Console, Google Analytics, and Claude to prioritize the content opportunities that matter most.