3 key trends impacting search marketing today
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.
Topic: Shopping
How to avoid 7 mistakes that tank retail Performance Max campaigns
Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.
How to make the most of Performance Max this holiday shopping season
Just starting your Google Ads holiday strategy? Don't get left behind. Here's how to boost your PMax campaigns to drive holiday sales.
YouTube partners with Shopify to deliver shopping tools for creators, brands
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
Google launches ‘Shops’ section in mobile search results
The Shops section shows three to ten retailers based on their organic search rankings.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers
Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
What does Google’s infinite scroll on mobile mean for advertisers?
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of content
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O
The announcements position Google as the middle ground between shoppers and retailers.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Microsoft Advertising promotion extensions available in time for the holidays
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.
How to get the most out of Google’s product Knowledge Panels
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in search.
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this year.
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms.
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads.
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening phase."
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
Analyze retail category performance across Google Ads Search and Shopping campaigns
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types.
Google tests ‘Curbside Pickup’ badge for local Shopping ads
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup" option.
In major shift, Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground.
How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors.
Now, get your Google Shopping ads on Gmail, Discover, YouTube
Google keeps finding more places to show Shopping ads as merchants prioritize them ads over text ads.
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns
New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.
Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets
An updated list of error codes for API clients and scripts is also available.
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ visual search feature
The visual search feature will recommend fashion and home decor products based on the context of an image.
Google Ads unveils several fine-tuning controls for bidding strategies
Campaign-level conversions and a new smart bidding strategy are among the new features.
Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon.
New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Mobile app ratings will also soon be among the signals Google uses in automated bidding.
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.