Google Ads API v17 is going away soon
Google Ads API v17 will stop working on June 4 - make sure to upgrade now to avoid disruptions.
Topic: Software modernization
Could your marketing automation be doing more?
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.
Why advertisers aren’t happy about Google Merchant Center Next
Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products.
6 reasons your GA4 reports aren’t adding up
Navigate Google Analytics 4 with insights on metric disparities, UI alterations, data thresholds, and more.
Universal Analytics still processing data for most after sunset
Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
13 of the funniest reactions to GA4: The roast of Google Analytics 4
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Google rolling out conversion migration tool for Google Analytics 4
You can use this tool to import your Universal Analytics 3 goals into GA4.
Most plan to tough out the switch to Google Analytics 4
About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally.
Google Ads scripts rolls out support for asset-based video ads
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
Here’s how to copy old AdWords column settings to the new Google Ads UI
With a new option, it's now possible to get all your old columns settings back.
Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool
Google announced they are migrating three existing AdWords tools directly into a new version of the Google Display Planner. Specifically, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are all going to be built into the Display Planner Tool. Google says this makes your life easier giving you access “with one […]
Google (Finally) Addresses FeedBurner Problems
After weeks of reports that FeedBurner wasn’t working, Google finally talked about the situation today on the AdSense for Feeds blog. The problem surrounds the transfer of FeedBurner accounts to a new platform (and a new URL). Many FeedBurner users saw their feeds go dead when switching to the new platform; some received 502 or […]
Yahoo’s Panama Migration: Mixed Reviews
The Wall Street Journal (subscription required) has a surprisingly long article, in anticipation of Yahoo’s earnings call today, on experiences with Panama platform migration. The reviews and opinions presented are generally positive but the article also points out that some smaller businesses have had problems and frustrations.