Topic: Spanish

SEO

Liveblogging The Google’s Web Search “Evolution” Event

Live from the Computer History Museum in Mountain View, I’ll be liveblogging what Google has dubbed “an inside look at the evolution of Google search.” As it turns out, it’s the unveiling of Google’s new Real Time Search, shown above, as well as search by voice and search by picture improvements for mobile. Real time […]

SearchCap: The Day In Search, December 2, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps Steals The Cool Crown From Google Microsoft has had a collection of mapping tools and assets that haven’t been fully utilized or received the play (or usage) of Google […]

SEO

Yahoo Launches Mobile Site En Español

Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is “outpacing that of all other groups, with 88% of Hispanics consuming […]

Yahoo Wins Mobile Carrier Relationship From Google In Germany

Yahoo reported today that the company had “entered into an exclusive, multi-year, partnership with O2 Germany to become the preferred partner for mobile search and services, displacing Google.” Paid search results are reportedly part of the deal (and likely a revenue share as well). According to press materials: O2 users now have direct access to […]

SearchCap: The Day In Search, September 17, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Schmidt: Someday, AdSense Publishers May Know Google’s Cut Of Ad Revenues How much money does Google keep back for itself from the AdSense ads it places on third party sites across […]

Yahoo Meme Coming Soon … In English

Yahoo appears to be readying an English-language version of its Yahoo Meme microblogging platform. When visiting meme.yahoo.com from my U.S. location, I’m redirected to an English-language version of the service. There are two versions of this home page: one specifically mentions that the service is coming soon, and both include an email form that appears […]

Google News Gets Search Suggestions

The Google News Blog announced search suggestions have been added to the Google News search box as you type. Google added search suggestions as the default to Google.com just a bit over a year ago today. Now, it is the default on Google News. Here is a picture: The suggestions are actually tailored to news-like […]

SearchCap: The Day In Search, August 26, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Continues With Fake Referrers: What Part Of Stop Don’t They Understand? For over two years now, Microsoft’s search engine has been generating fake information that can make site owners think […]

Google Toolbar For IE Adds “Advanced” Translation

The Google Blog announced the latest version of the Google Toolbar for IE (Internet Explorer) has new “advanced translation” capabilities. The translation features include: Automatic detection of languages other than your default language One click translation Client side (does not communicate with Google) language detection Automatic language translation on page clicks Real-time translation for dynamic […]

Google Expands AdWords Interface Beta Test

If you’re a Google AdWords user, you may be able to kick the tires on the new AdWords interface. Google has opened the beta it to more US advertisers, as well as to new countries (the UK and Australia) and new languages (Spanish, Japanese, French, and Brazilian Portuguese). When you login to your AdWords account, […]

Yahoo! Changes Its Video Strategy (Again)

Back when Terry Semel ran Yahoo, the web portal embarked on a grand Hollywood-style video strategy that was abandoned after Semel stepped down.  Now, with another change in CEOs, Yahoo is again reversing course and rolling out a new approach to web video. Carol Bartz is taking over from co-founder Jerry Yang, and among her first […]

Google Testing (Annoying) Expandable Ads

In a dual-barrel announcement, Google is introducing “expandable ads” to its AdSense and AdWords programs. Expandable ads are those annoying banners/graphics that expand and cover up the actual page content, as shown in this Google example: To Google’s credit, these ads will score somewhat lower on the annoyance meter than similar ads from other systems […]

Microsoft Updates Virtual Earth Data & Images

The Virtual Earth Blog announced that they have updated the data and images for some locations. The update includes data refreshes to Greece, Estonia, Latvia, Lithuania, Kaliningrad Oblast of Russia, Slovakia, Hungary, Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Former Yugoslav Republic Of Macedonia, Albania, Bulgaria, Romania and Mexico. In addition Microsoft did global vector […]

Search Engine Land’s New Look

Search Engine Land turned two years old this month. In that time, our content has blossomed. We run nearly 20 columns on search marketing issues, routinely post multiple brief items per day about breaking search news along with regular long, in-depth analysis or “How To” stories. Our old design didn’t serve to present this content […]

New Virtual Earth Features, APIs & 3D Tools

Microsoft has announced three new enhancements to their mapping solutions with Virtual Earth. The first are new features in Live Search Maps. The second is a new Virtual Earth Web Service and Virtual Earth Map Control 6.2. The third is a new version of Microsoft Virtual Earth 3D and 3DVia.

PPC

How To Target Hispanic Searchers

As the U.S. Hispanic population continues to grow, advertisers naturally want to target this influential demographic. Search engine marketing allows advertisers to efficiently reach the Hispanic market through a number of Hispanic-focused strategies. Though it may sound obvious, the easiest way to target Hispanics is by using Spanish-language keywords (i.e., “salud” for “health” and “prestamo” […]

An Overlooked Niche: Marketing To Hispanics Online

There is no doubt Hispanics are online. And for most of them, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world. However, advertisers have fallen short in actively targeting this portion of the population, in particular with search marketing. Marketers are missing a […]

Yahoo Gives Inquisitor, Mac Browser Plugin, First Upgrade

The Yahoo Search Blog announced that they have released a new version of my favorite search browser plugin named Inquisitor. The upgrade makes the Apple Safari search plugin faster, cleaner, and multi-lingual. By faster, Yahoo has integrated Inquisitor with BOSS, enabling a faster return on your Yahoo queries. Yahoo has cleaned up both the Inquisitor […]

SEO

Google’s Knol Launches: Like Wikipedia, With Moderation

After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. While Google says Knol is not designed to compete with Wikipedia — and there are good arguments to back this up — I still think the easiest way to […]

SEO

Bienvenidos To Search Engine Land En Español!

We’re very happy to announce Search Engine Land en Español, which is being produced by our SMX Madrid partners OME. It has launched to coincide with the opening of the first SMX Madrid show tomorrow. On the site, you’ll find selected articles from Search Engine Land which have been translated into Spanish. Occasionally, we’ll pick […]

SEO

WWW2008: Search Research Paper Roundup

A variety of interesting research papers on search have come out of WWW2008, the 17th International World Wide Web Conference. Some I’ve blogged already. Below is a rundown on those and some other papers that may be of interest. For the attention-challenged, I’ve also included my now patented "Twitter" summary for some of the interesting […]

“Previous Query” Refinement Coming To Hit Google Results

Yesterday (technically still today my time), I did a keynote interview with Google vice president of search products & user experience Marissa Mayer during our SMX Sydney show. We covered a wide range of topics, including how "Previous Query" refinement will soon come to natural listings on Google, plus how Australia is to get StreetView […]

Isabel Aguilera, CEO of Google Spain & Portugal, Leaving

Isabel Aguilera abandona la dirección de Google España y Portugal from ElPasis.com reports Google Spain and Portugal’s CEO, Isabel Aguilera, is leaving her position at Google as of January 15th. She became Google Spain’s CEO on March 1, 2006. A translated version of the article has Google’s regional director Southern Europe, Mr. Carduner, saying: Elizabeth […]

Google Translate Drops Systran For Home Brewed Translation

Google Operating System reports that Google Translate has dropped using Systran as the technology used by Google for translations. Google now uses their own home brewed version of translation technology to translate between the 25 languages available. Yahoo’s Babel Fish still uses Systran technology, so if you are in a compare and contrast mood, you […]

SEO

BT Teams With FON To Offer Nationwide WiFi In UK

British Telecom has invested in FON, the Spanish WiFi provider, and says it will build out a free (to BT customers), UK-wide free WiFi network. MarketWatch reports that “BT’s three million plus Total Broadband customers will be able to join the FON WiFi network, which already provides more than 190,000 hotspots worldwide. By doing so, […]