SearchCap: The Day In Search, September 17, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Powerset Teams Up With Live Search Powerset, the semantic search engine that Microsoft purchased in July, has been collaborating with Microsoft’s Live Search team on several projects designed to be released […]

on September 17, 2008 at 7:53 pm | Reading time: 5 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Powerset
    Teams Up With Live Search
    Powerset, the semantic search engine that Microsoft purchased in July, has
    been collaborating with Microsoft’s Live Search team on several projects
    designed to be released within 30 days. Microsoft is currently being
    testing them on a small, randomly selected audience. The projects
    include:…
  • Are Your
    B2B Paid Search Campaigns Trying To Serve Two Masters?
    One of the best pieces of advice I ever got from a seasoned Google AdWords
    mentor was to "not try and serve two masters within a single campaign." If
    your campaigns are like most, they have a fixed budget and are ROI driven.
    In this situation, we are constantly…
  • Enhance
    In-House Search Thru Offline Media
    The good news: eMarketer projects 17.4 percent growth in US internet ad
    spending this year compared to last year. The bad news: the amount
    estimated to be spent this year was downgraded by a billion dollars
    ($24.9B vs. $25.9B). Should we be worried? Not really, because internet ad
    spending…
  • Google
    Ugrades My Location, Mobilizes StreetView
    Google has upgraded Google Maps for Mobile with more precise location
    awareness (My Location) and now brought StreetView into mobile. The new
    version of Google Maps (for BlackBerry and most Java phones) provides an
    option to see the StreetView image of the selected address or business. It
    also offers walking…
  • Google
    Acquisitions Real & Rumored: Korean Blogging Platform, PC Games Producer
    Valve
    Last week Google confirmed that it had made its first Korean acquisition,
    a popular blogging platform called TNC, which has approximately 400,000
    users, including a majority of Korea’s top bloggers (per VentureBeat). The
    site’s founder and CEO Chang-Won Kim said that he thought Google bought
    the company to boost its…
  • Live Search
    Is Updating, Expect Ranking Changes
    Live Search September 2008 Update Underway from the Search Engine
    Roundtable reports discussion at WebmasterWorld that Live Search is
    undergoing a major index and ranking update. The Live Search results seem
    to have changed, and webmasters and SEOs are taking notice. I personally
    noticed referral increases and drops from Live…
  • Yahoo’s
    Exodus Continues: Director Communications & Search Monkey PM
    We have covered many but far from all of the Yahoo employees who have left
    the company over the course of the years. I wanted to add two more to the
    list of those who joined the "Yahoo Exodus." TechCrunch has news on two
    people leaving Yahoo. The first is…

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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