Topic: Takeover

Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their […]

SearchCap: YP acquired, PPC trends & tennis Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournamentJul 3, 2017 by Amy Gesenhues The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship. […]

PPC

WebmasterWorld Sold To Jim Boykin’s Internet Marketing Ninjas

One of the more popular Webmaster and SEO forums, WebmasterWorld, has been sold today to Jim Boykin’s Internet Marketing Ninjas. Jim Boykin has been acquiring several forums this year, including all of the Developer Shed network including SEO Chat forums and Cre8asite Forums from Kim Krause Berg. Cre8asite Forums has been around since 1998 as […]

Google Buys Zagat Ratings, Rocks Local

Google is buying the venerable Zagat survey, which is the original local reviews provider and has been in business for more than 30 years. Terms of the deal weren’t disclosed. Rumor had it that Zagat has been “on the block” for some time, as the company increasingly struggles to compete in a world that has […]

Confirmed: Google Readies “Google Offers” Groupon Clone

Google has confirmed that it is preparing a service called “Google Offers,” designed to compete with the popular social buying site Groupon. Google has told Search Engine Land: Google is communicating with small businesses to enlist their support and  participation in a test of a pre-paid offers/vouchers program. This  initiative is part of an ongoing […]

eBay Buys Local Products Search Engine Milo For $75 Million

Shopping.com parent eBay has reportedly acquired local product inventory site Milo.com for $75 million in cash. Milo was aspiring to become the “Google of local product data.” The acquisition is a bit of a surprise to me but problably came out of discussions about a strategic investment. I believe Milo and Shopping.com were in discussions […]

SEO

Yahoo Q2 Revenues Flat, Display & Net Income Up

Yahoo announced generally flat Q2 revenues of $1.6 billion but improved net income today. That compares with revenues of $1.57 billion in Q2 2009. Accordingly overall revenue growth vs. last year was 2 percent. However, “Display advertising on Owned and Operated sites … [grew] 19 percent in the quarter compared to the second quarter of […]

Tube Mogul Buys Video Analytics Firm

In this period of doom and gloom, its rare to see a small company being bold enough to make an acquisition. But that’s just what TubeMogul, which operates the web’s most popular online video syndication and tracking service, has done. The Berkeley, California based company has just acquired flash player analytics firm Illumenex. The combination […]

Icahn To Make Yahoo Move; Google Worries Yahoo Will Learn From Ad Deal

More rumors about yesterday’s news that Carl Icahn may want to take control of Yahoo. He apparently plans to nominate 10 directors to replace Yahoo’s board later today, reports the Wall Street Journal, using an unnamed source. But Microsoft might no longer be interested in Yahoo. Plus, that Google-Yahoo ad deal? Turns out Google might be nervous that Yahoo might […]

Can Icahn Or Microsoft Stop Google’s “Natural Monopoly”

Reports are that Carl Icahn has acquired about 3 percent of Yahoo’s shares, apparently in hopes of taking over the company. And then? Well, you know — maybe go back to Microsoft. Except Microsoft may no longer want to talk, plus that poison pill of a Google-Yahoo ad deal still lurks out there. More below, […]

Microsoft Willing To Raise Bid, But How Much Is Enough?

The Wall Street Journal is reporting that Microsoft’s directors are collectively willing to authorize the company to raise its bid for Yahoo to up to $33 per share but perhaps not to the levels that Yahoo has signaled it wants to be acquired. If such a sweetened bid did occur it would put further pressure […]

Stay Tuned: Will Microsoft Sweeten The Deal?

The NY Post is reporting that despite public statements from Microsoft CEO Steve Ballmer and CFO Chris Liddell, the offer on the table is final and that though Microsoft might “walk away” from Yahoo, there may in fact be a new and improved offer to Jerry Yang and his fellow Yahoo board members through “back […]

Microsoft – Three Weeks Or Else!

Since Microsoft offered to buy Yahoo! for $44.6 billion, interesting times have been ours to enjoy here in the land of the search engines. On April 5 2008, Steve Ballmer stepped up the game by giving Yahoo! 3 weeks to make a decision on the 44.6 billion dollar offer or they’ll bypass the board and […]

Microsoft: Forget It On Paid Search Partnership, Google & Yahoo

So Yahoo’s going to partner with Google for a test of search ads? Better be only a test, Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out a statement suggesting that any partnership would likely be opposed on regulatory grounds, as Google would get more than 90 percent of the ad search market:

Microsoft To Yahoo Board: Agree Within Three Weeks Or Else

Microsoft has had enough, it seems. The company has fired off a written ultimatum to Yahoo’s board. Either conclude an agreement to be acquired by Microsoft or Microsoft will engage in a proxy fight to oust the board with one favorable to the deal. Microsoft says that despite what it calls its “generous” offer, Yahoo […]

Compete Sold For $75 Million To Taylor Nelson Sofres

Andrew Girdwood notes that Compete.com was purchased by Taylor Nelson Sofres (TNS) for $75 million. TNS’s release reports that Compete.com’s 2007 revenue was “$14.9 million, over 50 per cent higher than in the previous year.” TNS will pay in deferred cash payments throughout now and 2010, up to a maximum of $75 million.

SEO

Microhoo: Divining The Probabilities

Yahoo’s board has officially rejected Microsoft’s bid for the company, but that’s likely just a gambit to either pressure Microsoft to sweeten its bid or stall for time while Yahoo explores other alternatives. What’s the likelihood of Microsoft actually succeeding in its takeover attempt? There are many possible scenarios. Will Microsoft have to increase its […]

SEO

Superpages Parent To Acquire InfoSpace Directory Sites

Recently Superpages has been putting out a press release a day, and today is no exception. The company just announced that it would be buying the directory assets of Infospace — the only one explicitly named is Switchboard.com — for $225 million (mixture of cash and debt). Infospace.com itself is a directory site and so […]

SEO

Local.com Acquires B2B Local Search Provider PremierGuide

Local search destination Local.com, which recently announced two local and mobile search patents, has acquired PremierGuide for approximately $2 million. PremierGuide is a white label provider of local search functionality and listings to third party publisher sites (newspapers and local TV affiliates) and has a large roster of clients. I have some additional detail on […]

$5 Million Domain Sale For SEO.com

DotSause.com reports SEO.com has been sold to WashingtonVC for $5 million. The new domain will be for an SEO company led by Dave Bascom, who currently runs an SEO company named Web Targeted and blog named Search Trends.

SEO

Industry Moves: Peter Horan Goes To IAC

Peter Horan, who was the About.com CEO until its acquisition by the New York Times and then moved west to head up small business portal AllBusiness.com, has now been appointed CEO of IAC Media & Advertising. According to the company, “The CEOs of the Media & Advertising businesses will now report to Mr. Horan, including […]