SearchCap: Google TV Rank, Covario Acquired By Dentsu & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Covario To Be Acquired By Dentsu Aegis Network, Rio SEO To Remain Independent
  Covario, one of the very large search marketing agencies in the US with over 220* employees, has announced they will be acquired by Dentsu Aegis Network. Dentsu Aegis Network is a multinational media and digital marketing communications company headquartered in London with around 23,000 employees. The transaction includes Covario’s search and content marketing agency business, […]
• Live @ SMX East: Competitive Research For Search Marketers
  One of the harsh realities of being a search marketer is that you can become incredibly skilled at your job, technically adept and a master of all of the nuances of SEO or SEM and still struggle to get the kind of results you hope for. Why? Because your competitors are working just as hard, […]
• TV Rank: Google Gets Patent On Using What You’re Watching To Influence Search Results
  Google uses a variety of signals to determine how to rank search results, such examining linking patterns on the web, an individual’s geographic location, search history and more. Now, perhaps what you’re watching on TV might become a new factor. Bill Slawski, an SEO patent guru, posted on his blog that Google was recently granted […]
• Review: BuzzSumo Ups The Ante In Content Analysis
  Contributor Larry Kim concludes that SEOs can save time and extract important insights with a new pro tool.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook To Users: iOS 8 Update Hasn’t Changed How We Use Your Location Data
• Dentsu Aegis Network To Acquire Covario’s Content Marketing & Search Agency
• Burt’s Bees Founder To Read #BurtsBeeDay Wishes To Bees During Live Web Event
• New Facebook App Insights Analytics Tool Offers Deeper Dive Into App Performance Metrics
• Yelp Fined $450K By FTC For Collecting Kids’ Registration Info
• Get To Know: Groupon CMO Rich Williams
• The New Shopper Marketing Paradigm, Part 4: Maximizing Online Product Conversion Rate
• Larger iPhones: How Might They Impact Advertisers?
• U.S. Online Display Ad Spending Grew 6.2 Percent In Q2 [Kantar]
• Study: Email Deliverability Not Getting Any Easier

Search News From Around The Web:

Industry

• Do Search Engines Influence Media Piracy? Evidence from a Randomized Field Study by Liron Sivan, Michael D. Smith, Rahul Telang :, SSRN
• Interview with Eric Enge from @StoneTemple Consulting | Interviews, Rise to the Top Blog

Local & Maps

• Google My Business Dashboard: 5 Messages that Need Attention, Search Engine People Blog

Link Building

• 5 Ways to Build Links to E-commerce Websites, Search Engine Journal
• If a link drops on the web, does Google care enough to penalize you?, Marketing Pilgrim

Searching

• Does Google Randomize Sources For Knowledge Graph Answers?, Search Engine Roundtable
• Who is Going to Win Dancing with the Stars?, Bing Search Blog

SEO

• Report: Google Penalizes Large Turkish News Sites, Search Engine Roundtable

SEM / Paid Search

• Google AdWords Ad Preview & Diagnosis Tool Bug Fixed, Search Engine Roundtable
• How to Communicate With Your PPC Agency, PPC Hero
• Mobile PPC Advertising When You Don’t Have A Mobile Website, PPC Hero

Search Marketing

• Announcing Our SERP Preview Tool, Portent
• Why it costs $300 per click from Google search, SME Pals