This day in search marketing history: March 17
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google responsive display ads roll out as new default display format Sep 11, 2018 by Ginny Marvin Advertisers upload their assets and leave the ad creation to Google’s algorithms. Why isn’t […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP Stories: The new Accelerated Mobile Pages format from GoogleFeb 13, 2018 by Michelle Robbins Does this doubling down on the mobile framework by adding the new, heavily visual and interactive […]
Yesterday was the first day of trading for the “new” AOL, an independent company with a market cap of $2.5 billion dollars. When AOL “bought” TimeWarner a decade ago in an all-stock transaction worth $182 billion there was a near consensus that the combined company represented the future of media and publishing. It made a […]
There’s already been considerable discussion of the passing of the maps traffic crown from MapQuest to Google Maps. Hitwise, comScore and Compete all show Google Maps as the traffic leader in the category. One could argue with relative confidence that the long-anticipated development is a consequence of two things: Google’s ability to refer traffic to […]
Sukhinder Singh Cassidy is the latest high profile executive to leave Google, VentureBeat reports, to become a “CEO in residence” for VC firm Accel Partners. Her bio is still on the Google site. She had been serving as President, Asia-Pacific & Latin America Operations. However she was the first head of Local for Google in […]
Approximately five days after Tim Armstrong left Google for AOL, Google has filled his position. paidContent.org reports Dennis Woodside is the successor and will be the new VP-Americas Operations at Google. Woodside, a Googler for five years, was most recently Google’s Vice President for the UK, Ireland and Benelux. He will be transitioning into his […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search. My talk was called “Tough Love For Microsoft Search,” and I covered various reasons why I felt the company has generally failed to make headway in the space. […]
The Wall Street Journal reports this morning that Google is negotiating with ISPs for “a fast lane for its own content” and is backing away from net neutrality. However, Google vigorously disputes this characterization and explains that instead it is seeking to “‘colocate” caching servers within broadband providers’ own facilities,” which has the practical effect […]
Many in the search industry expect online advertising to take a smaller hit (if any) from the struggling economy than other types of advertising. But that view isn’t shared by all. According to AdAge today, some analysts think online advertising is as vulnerable as other sectors:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is live coverage from day two of the 2008 Search Marketing Expo East conference.
Just in — and brief because it’s the end of the day — Google and NBC Universal have reached an agreement that will see the TV ads that Google sells coming to NBCU cable channels including SciFi, Oxygen, MSNBC, CNBC and others. The full release is below:
With two high-ranking Google executives leaving the Big G within a month’s time, I thought it would be interesting to go back through Google’s executive management page over the years and see how it reflects changes among the higher-ups. Below, there are a series of tables and commentary that hopefully let you understand the shifting […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Display advertising currently represents about 32 percent of total US online advertising, according to the IAB. That’s roughly $6.7 billion. Google already dominates the roughly $8.5 billion US search market. But Google’s Tim Armstrong told the Bear Stearns Media Conference in Palm Beach, Florida yesterday that Google expects, in the not-too-distant future, to have a […]
Many people think that Google is a search engine. That’s true, but it’s only part of a much larger story that Google is developing. Indeed, the company increasingly sees itself as a diversified media buying platform. Already print newspaper ad buying, radio and TV are integrated, to varying degrees, into AdWords. And last Thursday Google’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Last week I spent about an hour and a half at Google’s New York offices talking to John Burke, Director of Industry Development and Marketing. Burke works for Tim Armstrong and has been at Google since 2002 (read: pre-IPO). He seems as enthusiastic as ever about the place. My intention was to discuss some of […]
Now that we’ve posted our own five different stories on the Microsoft bid for Yahoo, I wanted to take a spin across what others are writing up. Below, a recap of things I found interesting below. In particular, I’ve tried to focus on stuff that’s got original observations or interesting tidbits other than the general […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google is attending and sending high-profile representatives to speak at the US FTC’s “town hall” meeting, which starts today, on “behavioral advertising.” The broad phenomenon of behavioral targeting will be under scrutiny as privacy and consumer advocates presumably point out the risks of the practice. On the rewards side will be Google and other Internet […]
There are a number of stories this morning recapping aspects of the Google Analyst Day discussions, which were overshadowed to some degree by the Microsoft-Facebook announcement yesterday. While most of it appears to have been a basic overview intended to remind financial analysts and some press about the range of Google’s product offerings and their […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
alt=”Searcharazzi – A Column From Search Engine Land” align=”left” hspace=”5″ vspace=”3″ width=”100″ height=”100″> My, we were a feisty bunch last week. Now that it is all out of our system, let’s look to a bit more benign gossip from the rumor mill For the football fans out there, here’s some water cooler conversation for the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Bottom Slurping for Google Juice from Kate Kaye ClickZ is a fairly jaw-dropping story of Associated Content, a site cofounded by Google vice president of advertising sales Tim Armstrong, that might very well be generating the type of AdSense-powered crud that pollutes Google and other search engines as I just mentioned earlier today. Armstrong is also a board member of the […]
MediaPost reports Google has hired Michael Steib, the general manager of strategic ventures at NBC Universal. A Google spokesperson said: “We are pleased to have Michael Steib join the Google team to help us work with advertisers to create effective, measurable video advertising.” Googl added, “As we continue to grow our video ads business, Michael’s […]