Topic: United States Department of Commerce

Hotel Search Upgrade: Google Licenses Room 77 Platform

Despite its controversial $700 million acquisition of travel software company ITA several years ago and the launch of Google’s Hotel Finder site, Google has yet to emerge as a force in online travel. That may all be about to change. Bloomberg reported yesterday that Google “is licensing hotel-booking software from Room 77 Inc.” The news […]

SearchCap: The Day In Search, December 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Seven Mobile SEO Myths Exposed Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is […]

PPC

Tips For Checking Your Holiday Retargeting List Twice

Every holiday season for retailers is filled with trepidation. There’s what retailers know. And then there’s what they think they know. This year, retailers know e-commerce sales will be up. What they think they know (or admit they can’t predict) is how the huge shadow of the sluggish economy will impact their season. It’s the […]

SearchCap: The Day In Search, March 18, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Beyond Answers, Starts Guessing Release Dates Google can answer a lot of searches without needing to send you to another web site. If you’re looking for weather, sports scores […]

Google’s Schmidt Close To Getting Commerce Secretary Nomination: Report

Business Insider is reporting, based on unnamed sources, that Google CEO Eric Schmidt is on track to be nominated for the post of Commerce Secretary by President Obama: Mr. Schmidt picked up an important vote of confidence earlier this week when former Reagan Administration Commerce Department counsel Clyde Prestowitz essentially endorsed Schmidt for the job. […]

Local Business Marketing Tip: Turn Economic Lemons Into Sales Lemonade For The Holidays

The chain-reaction of foreclosures, mortgage company failures, banking sector woes, and see-sawing stock market are making for a very scary-looking retail season here in the fourth quarter. The U.S. Department of Commerce recently said that business sales have dropped the largest amount in two years, further fueling speculation that the holiday shopping season might not […]

PPC

SEO & SEM Outside The U.S.—Tips & Advice

As many SEO/SEM professionals already know, marketing to people outside of the United States presents many challenges. Search usability is quite different due to language nuances, variations in color psychology, and allocation of screen real estate, among other things. Where are the best places for a search engine optimizer or a Web developer to place […]

SEO

Sprint And GPShopper Bring Local Shopping To Mobile Phones

The Wall Street Journal (subscription req’d) writes about a partnership between mobile carrier Spint and GPShopper to provide information about local shopping inventory on mobile phones. The consumer application offered by GPShopper is called Slifter, which used to require entry of a Zip code. The partnership with Sprint removes that requirement because of the phone’s […]

Court Says It’s OK To ‘Google’ Your Employees

Steve Bryant at Google Watch reports that a court has ruled it is OK to ‘Google’ your employees. The case goes back to the firing of David M. Mullins from the U.S. Commerce Department for “misusing a government vehicle and credit card and falsifying travel documents,” says CSO. Mullins claimed, in an appeal, his right […]

SEO

Local Shopping Search Stalks E-Commerce

Bob Tedeschi’s NY Times e-commerce column today discusses a number of companies, NearbyNow, GPShopper, Krillion, ShopLocal and StepUp seeking to make the online-offline shopping connection. The article’s hook is wireless shopping tools from NearbyNow and GPShopper.