Bing Ads recommends updating final ad URLs to HTTPS if supported
With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol.
Topic: URL
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it […]
Google News to deprecate crawl errors report in Search Console & mobile app link in News Publisher Center
The removal is part of larger update to Google News.
Search ads automation
The search engines have been incorporating artificial intelligence and machine learning at all levels of paid search from bid simulators to ad copy. Google, in particular, has been moving toward automating the ad creation and testing process. There are several options for automating ad creative. Dynamic Search Ads At the very bottom of the campaign […]
Ask the SMXperts: The latest in advanced technical SEO
SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.
SearchCap: Google Maps, ads, AMP & search updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google asking dissatisfied searchers to submit questions manually in the search resultsMay 9, 2018 by Barry Schwartz If Google doesn’t have content for your query, it may ask you to help […]
Demoed at Google I/O: AMP cache URLs showing publisher’s URL instead of Google AMP URL
Want to see how the new AMP URLs work in search? Google demoed showing the publisher's URL over the Google AMP cache URL.
Google: Using non-English URLs for non-English websites is fine
In Google's latest SEO snippets video series, Google's John Mueller talked about non-English URLs and SEO.
Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google
New report from Google digs into three years' worth of data on removal requests and exposes the delisting criteria.
SearchCap: Google Assistant updates, search referral growth & marketing efforts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to get multiple new languages, distribution and skillsFeb 23, 2018 by Greg Sterling The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support. […]
Google gets in on mobile ‘story craze’ with new AMP Stories format
New, visually rich mobile content format is designed to generate more engagement from users.
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us.
Google announces solution to longstanding AMP cache URL display problem
Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results.
Google to roll out new Search Console features in coming weeks
After comprehensive beta user testing, Google begins release of the new Google Search Console reports to all verified users.
Google offers advice on how to get ready for the mobile-first index
Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.
Google will stop using the old AJAX crawling scheme in Q2 2018
Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.
The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.
CEO who forged court order to get Google to remove defamation faces prison
Contributor Chris Silver Smith tells the lamentable story of a sophisticated apparent reputation attack and a victimized company led to take desperate steps to recover.
Google News to deprecate old RSS feed URLs on December 1, 2017
Do you subscribe to Google News RSS feeds? Well, you may have noticed that they appear to be completely broken now.
Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support
The scope and feature list of the open-source project continue to expand.
3 ways to improve link equity distribution and capture missed opportunities
You've worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed.
Google rolls out previously announced ‘Landing Pages’ mobile assessment tool
Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.
Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?
Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet.
Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]
Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some insights to be gleaned from a server log file analysis.
Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout
Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change.
Google is testing 11 variations of black links in search results
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google's latest test: replacing blue links with black ones in the user interface.
Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
How we hijacked Google’s SEO guide search rankings
Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process.
Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google
Want to know what makes an e-commerce site rank well in Google? This study explores those ranking signals.
Google makes it easier to see and share publishers’ real URLs from AMP pages
New anchor button enables copy-and-paste of URLs directly to publisher sites.
Google mobile-friendly testing tool now has API access
Using the new API Google released, developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.
Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you've been holding off or haven't found the promise of higher CTRs with ETAs yet, you're not alone. Don't get discouraged.
Paradigm shift: Has Google suspended defamation removals?
Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google's longstanding informal policy of granting court-ordered defamation removal requests.
Google will change AMP display to make it easier to find & share publishers’ direct URLs
Change will be to the header in AMP content, expected in early 2017.
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
How Google may be slowing down AMP by not using direct links to publishers
What's in a name? When it comes to AMP, a URL that's not the publisher's may not smell as sweet.
Why crawl budget and URL scheduling might impact rankings in website migrations
You've down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.
Apple now has public place pages — but what exactly are they for?
Apple places URLs appear to be for the purpose of sharing with non-Apple users.