Announcing the 2016 Landy Awards sponsors and supporting partners…
Learn more about the early supporters of the second annual Search Engine Land Awards program & celebratory Gala taking place on September 28 in NYC.
After the smashing success of our inaugural search marketing awards program in 2015, we are excited to announce several early supporters in the second annual Landy Awards presented by Search Engine Land.
Their participation means they’ll be helping us “Celebrate the Power of Search” in a very big way at this year’s Awards Ceremony and Gala happening during our annual SMX East conference in New York City. This year, we’ll be hosting a glamorous evening affair at the elegant Edison Ballroom in New York City on September 28.
We’re looking forward to celebrating the success of search marketers across the industry, and we invite you to join us for one epic evening, whether you enter the awards or not. It’s all for a good cause, since a portion of proceeds from the awards program will result in a minimum $5,000 donation to charity.
But entries do close June 30, so enter now for your chance to be recognized. This the time to celebrate all of your professional achievements and that of your peers in search.
There are still opportunities to get involved as a sponsor for the 2016 Landy Awards program and gala.* Please see this page for more details.
2016 Marquee Sponsor — Google
After leading the way as sponsor of the inaugural Landy Awards in 2015, Google returns this year as the exclusive Marquee Sponsor for the event.
In addition, Google will again be assisting in the judging process for several of the search advertising awards categories, alongside our editorial staff and other guest judges. See Google’s speech at the 2015 Landy Awards below.
2016 Title Sponsor – Catalyst
This year, we’ll also be welcoming aboard Catalyst Digital (a GroupM company) as the first title sponsor of the 2016 Landy Awards.
Catalyst is the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. Our mission is to drive profitable consumer action through the amplification of messages and influencing of target audience behavior in Search and Social channels. Catalyst recently received the highest score for our current offering in the Forrester Search Marketing WAVE™.
Welcome new partners & special guest judges
Clutch is a B2B research firm in the heart of Washington, DC. Clutch connects small and medium-sized businesses with the agencies and software solutions that can help them accomplish their business goals.
Clutch will be adapting components of their exhaustive research methodology (summarized below) to help vet and judge the applicants in the Agency of the Year competition.
We consider both quantitative and qualitative criteria when evaluating SEO agencies. We interview past clients to learn how the companies approach challenges, develop strategies, and execute customized projects. We also look at the companies’ SEO skillsets, footprint in the industry, and prior clients.
Then, the Leaders Matrix shows how these agencies perform in relation to each other. It differentiates companies as market leaders — firms that focus on organic SEO exclusively — and proven companies — firms that offer other digital marketing services along with SEO.
OMCP (Online Marketing Certified Professionals) has also joined us as a new promotional partner. OMCP is a professional certification that recognizes training from a growing, vetted list of the online marketing industry’s best-known educational institutions and participates in the industry’s top events in a variety of capacities.
[pullquote] OMCP is committed to “Advancing the standards of competency and education in online marketing.”[/pullquote]
Director Michael Stebbins will also be participating as a judge in the individual Search Marketer of the Year and Agency of the Year categories.
In addition, local and regional marketing associations SEMPDX, SLCSEM, SEMNE and MNSearch are returning as partners and are again participating in the judging for the “Pay It Forward” award for search marketing efforts on behalf of a non-profit or charitable organization.
The final guest judge lineup will be announced soon. Stay tuned for updates.
*Note: Sponsoring the awards does not affect the outcome of the independent, editorially driven judging process.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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