Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
Topic: Web development
SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 predictions about the future of SEOMay 2, 2017 by Ryan Shelley What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares […]
Google mobile-friendly testing tool now has API access
Using the new API Google released, developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.
Google may pick desktop over AMP page for the mobile-first index
Google's mobile-first index may index your desktop version over AMP when there is no mobile version of your website.
Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs)
Google publishes their first recommendations for making PWAs indexable in Google.
After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
Google AMP error report in Search Console scans for errors differently now
You may see more or fewer AMP errors in your Google Search Console report. No need to worry -- It was an internal change and does not impact ranking or indexing.
AMP now supports A/B testing and other experiments
Check out the new amp-experiments component that lets you easily test different variations of your AMP pages.
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Google Search Console Adds AMP Error Report
A new report was added to the Google Search Console under the Search Appearance tab for AMP errors.
Yandex, Russian-Based Search Engine, Adds Mobile-Friendly Label To Search Results
Yandex is the third search engine to add the mobile-friendly label to their mobile search results and release a testing tool.
Ask The SEOs At #SMX Advanced
Contributor Jenny Halasz recaps highlights from the "Ask The SEOs" session at SMX Advanced 2015, where veteran SEOs answered questions about search engine optimization.
The Periodic Table Of SEO Success Factors: 2015 Edition Now Released
Three new elements join the table: Vertical Search, Direct Answers & HTTPS. Mobile & Structured Data among factors that get weight increases.
Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile
Google says webmasters should implement autocomplete markup to improve mobile user conversions but does not go as far to say it will be a ranking factor.
Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool
Google adds a report that shows you which resources you're blocking GoogleBot from by host name and updates the fetch & render tool.
See All Of The New Google AdWords Updates On One Web Page
Google creates a new page that acts as a release notes document for showing advertisers the latest updates and feature releases to Google AdWords.
Google Webmaster Trends Team Wants To Visit Your Office
Gary Illyes from Google announced on Google+ that the Google Webmaster Trends Analyst team is looking to observe you and your company, while you work. Gary said Google is looking to sit with companies, agencies, and website owners at their office and watch them as they work on “managing their sites’ content and infrastructure.” This […]
Google Allows Developers Integrate With Search Within Site Feature
Google announced a few changes to the search box you find within the Google search results. Often, when you search for a brand name, Google will add a search box within the search snippet result for that site. That box allows you to search within that specific site only. The results are similar to the […]
Yahoo Experimenting With A New User Interface
The website All Google Testing reported today that Yahoo is experimenting with a new user interface. The report claimed Yahoo’s experimental interface mirrors that of Google’s interface for tablets. All Google Testing offered up directions to view the Yahoo test page, but you’ll have to have better developer chops than me to find it. Here’s […]
Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site
Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the given […]
Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.
Flash, Adobe’s multimedia based website technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their algorithms detect that the website is not supported on […]
Google Updates Documentation & Guidelines On Moving A Site
Google Webmaster Trends Analysts, Pierre Far and Zineb Ait Bahajji, posted on the Google Webmaster blog today that they’ve updated their official guidelines for moving your web site and having Google in mind when doing so. They broke out the process based on two ways of moving your site: (1) Move a site with no […]
Google Webmaster Tools Adds Fetch & Render By Device Type
Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot sees. It […]
Google Webmaster Tools To Add JavaScript Debugging Tool
Google has announced on the Google Webmaster Central blog that in the “coming days” they will be releasing a new tool to help debug your site’s JavaScript issues. Specifically, Google is going to show you if they have issues crawling and indexing your site because of JavaScript implementation mistakes. Google said: We have been gradually […]
Official Google Advice On Internationalizing Your Home Page
Google has published their official advice on the Google Webmaster Central blog on how to handle your home page when your web site serves multiple languages and countries. Zineb Ait Bahajji and Gary Illyes, Google Webmaster Trends Analysts, wrote the post together trying to break out the possibilities into three categories: (1) Having one home […]
Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens of thousands of keywords and over half a million web domains.” The […]
Mobile App API As A Future Ranking Factor In Mobile Search Results
Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions permitted by the API. Websites and mobile apps use APIs predominantly to share content […]
Setting Up Ads
When you are thinking of setting up ads for your first ad network, the general recommendation is to choose Google AdSense. The criteria for deciding on your first ad network if you are a small site are laid out here, but even when your site is larger we believe it makes sense to start with AdSense. […]
SearchCap: The Day In Search, October 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tracking Changes To Google’s 50 Webmaster Guidelines Pages Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you […]
SearchCap: The Day In Search, September 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook To Allow Users To Delete Search Activity Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the […]
In This Bright SEO Future, Don’t Forget The Basics
We finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, […]
SearchCap: The Day In Search, April 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking Back At Larry Page’s First Year At Google’s Helm Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s […]
For Mobile SEO Ask “What Do Mobile Searchers Need?”
I have to say, given that this is a competitive industry, and that while we’re sharing best practices on optimization we’re also competing with each other in search results, it doesn’t make me feel that bad to see the rest of the industry seems to embrace a one URL strategy, in spite of my argument […]
The Most Popular SEO Posts Of 2011
If there’s one thing anyone can say about the state of search engine optimization (SEO) in 2011, it’s that this year certainly wasn’t boring. Barely two months in, on February 24, 2011 – we were first introduced to the now infamous Panda Update at Google. That story alone gave our expert SEO columnists and staff […]
Google Adds New Link Element Markup For Multilingual Content
Google announced a new markup to communicate multilingual content to Google’s spiders. The new link element is rel=”alternate” hreflang=”x” where you define the language and location in the hreflang area. Here are examples of how you may use it respectively: https://www.example.com/ – contains the general homepage of a website, in Spanish https://es-es.example.com/ – is the […]
A Look At Google+ Direct Connect For Google+ Pages
Along with the big announcement of Google+ pages yesterday, a search-specific feature called “Google+ Direct Connect” was also announced. The Google+ Direct Connect functionality will help to give Google+ pages more visibility in the search engine results pages when custom operators are used. What Exactly Is Direct Connect? Last month, Google retired the “+” operator, most likely in anticipation of […]
Google Creates “GoMo” Portal To Help You Mobilize
Over the weekend Fusible.com surfaced several domain registrations from Google that suggested Google was creating a mobile site builder or portal. Then yesterday several outlets picked up on the Fusible post. Today Google is formally launching a mobile site development portal dubbed HowToGoMo. It provides education, case studies and best practices for marketers large and […]
What Is The Key To Effective SEO Elevator Pitches?
If you only had 30 seconds to explain search engine optimization (SEO) to others, how would you do it? Would your explanation be different for user experience professionals? Here's how I explain it.
SEO Smackdown: Information Architecture vs. Technical Architecture
Why do SEO professionals believe that technical architecture is more important than information architecture (IA)?