What local SEOs should focus on in 2020
Four experts offer their top 3 recommendations for local search marketers.
Topic: Web development
Bridging SEO and web development: How to get developers on your side
Autodesk’s Jenny Jiang shares her approach to fostering a healthy, productive environment between SEOs and web developers.
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices.
Google Rich Results testing tool now reports on unloadable embedded resources
Google's rich result test tool can now show external elements included by a page.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
Pro Tip: A look back at some helpful tips from our SEO community in 2019
Here are 5 tips from our SEO community we think are worth a second look.
Google to stop indexing Flash content
By the end of this year, Google will stop indexing Adobe Flash.
Google’s solution to search results dominated by FAQ Schema
When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web.
Catching SEO errors during development using automated tests
Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development.
You can now add custom JavaScript to AMP pages
The new amp-script component offers more feature flexibility and interactivity.
How to measure success with JavaScript-dependent websites
SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and more.
AMP to support custom JavaScript with amp-script
To be announced in more detail next week at the AMP Conference, Google is adding JavaScript support to AMP.
Google AMP, mobile-friendly testing tools support code editing
Save time and reduce risk with the new code editing feature in the AMP and mobile-friendly testing tools from Google.
Google hasn’t supported rel=next/prev for a while (thanks for telling us)
The company feels that people are building great sites without the markup.
AMP user experience updates include video, lists, more
The Accelerated Mobile Projects has rolled out a number of new capabilities so far this year.
SearchCap: Google updates, SEO education & A/B testing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup.Jan 25, 2019 by Barry Schwartz Here are the highlights from a Google webmaster event that happened in the […]
Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot
You must check out the upgraded Google URL inspection tool; it really gives you more detailed insights into your pages.
Google’s internal SEO strategy: Make small changes, embrace change, consolidate
Google gave a rare glimpse into how they manage their 7,000 internal websites.
Google’s Rich Results testing tool now supports code editing
You can now edit the code in the rich results test and see what those edits do in real time.
SearchCap: Delisted from Google, Cyber Monday paid search & JavaScript SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. The importance of […]
SearchCap: Google AMP URLs, Ads exact match changes & web.dev portal
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With so many choices, which SEO tool is right for you?Nov 13, 2018 by Digital Marketing Depot Compiled from the latest research, this 55-page report is your source for the latest […]
Google launches portal to help developers build modern web sites
A new Google tool at web.dev measures your site's performance as well as its compliance with standards for progressive web apps, best practices, accessibility and SEO.
Google details how to set up lazy loading for best SEO results
SEOs are excited about the new lazy loading documentation from Google.
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any […]
SearchCap: Chrome and HTTP will not mix tomorrow, Google hotel search results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tomorrow, Chrome starts telling users HTTP sites are not secure Jul 23, 2018 by Barry Schwartz Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking […]
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers.
Google releases Lighthouse version 3.0
Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google's tool for web developers.
Google updates mobile-friendly test, rich results test tools to better support JavaScript sites
Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support it.
New AMP features announced for geotargeting content, as well as some GDPR support
The Accelerated Mobile Pages project released a new "amp-geo" component and full support for the "amp-consent" component which may help some publishers address GDPR compliance
Google’s AMP Project announces new consent component ahead of GDPR compliance deadline
Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments.
SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new SEO Audit category to Chrome’s Lighthouse extensionFeb 5, 2018 by Michelle Robbins The popular auditing tool used by developers and search marketers now enables users to run basic […]
Google adds new SEO Audit category to Chrome’s Lighthouse extension
The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.
SearchCap: Google printed materials, SEO migrations & development servers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A site migration SEO checklist: Don’t lose trafficNov 22, 2017 by Pratik Dholakiya Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases […]
Google will require AMP and canonical pages to match as of February 1, 2018
Though AMP isn't a ranking signal, non-compliant pages won't appear in Top Stories or other AMP-specific slots in search results.
Tracking the Accelerated Mobile Pages (AMP) Project
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not […]
Take the Search Engine Land AMP (Accelerated Mobile Pages) survey
Take our brief survey and tell us about how you/your clients are approaching adoption of Google's mobile framework
Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?
Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet.
Google has explained how you can remove your AMP content from Google search
Not that Google wants you to take these steps, but if you really wanted to drop supporting AMP on your site, here is how to do that.
Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).