Implementing an internal linking module: Should you build it or buy it?
Lessons learned from implementing internal linking modules and how to find your pathway to profit with this SEO feature.
Topic: Web development
6 fundamental truths about SEO
Is your SEO not going the way you wanted or expected? Here are some realities about SEO that you may not have heard before.
Google no longer recommends using dynamic rendering for Google Search
Google now says this is a workaround and not a long-term solution.
Putting lipstick on a pig: Fix the website or fail at SEO
If a website is not performing well, optimizing it is just putting lipstick on a pig. Here’s what to do to ensure your site succeeds in SEO.
Google Search Console item classifications updated to show valid or invalid
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement.
Should your business ever take a break from doing SEO?
SEO is not once and done. If you’re thinking about putting your SEO campaign on hold for a while — don’t. Here’s why.
Google adds new valid page metadata help document
Google has also updated the title links help document with a new "no clear main headline" line.
Google removing support for some video and image sitemap extension tags
These sitemap extension tags are being deprecated on August 6, 2022.
LinkedIn is rolling out a new website link feature
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.
Google Search launching Signed Exchanges for desktop users
This change impacts sites that utilities dynamic serving with the vary user-agent header.
8 SEO costs that impact your ROI
In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO.
SEO dos and don’ts of website migration
Site migrations are necessary at times, but rankings and traffic can drop if you're not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
Google releases URL Inspection Tool API
You can now programmatically access the data you'd request from the URL Inspection Tool within Google Search Console.
Google logo schema markup now requires logos to look good on white backgrounds
This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion in search.
Lighthouse 9.0 includes API changes, user flows, updated reports and more
Check out the new features in the updated version of Lighthouse, which has been released with the new PageSpeed Insights tool.
Google Search Console’s public-facing tools to match URL Inspection tool; Tuesday’s daily brief
Plus, Microsoft adds some nifty features to its Smart Page site builder.
Strategies to fuel your long-term growth
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them.
Google News inclusion is automated, sorry publishers; Monday’s daily brief
Plus, Google introduces Mobile Web Certification for partners
Google Search Console links AMP debugging to AMP page experience guide
Google made changes to how to debug some AMP URLs within Search Console.
Google’s help guide on redirects and Google Search updated
This document has been updated to show you how various forms of redirects impact your site's performance in Google Search.
Core Web Vitals: Google is not backing down in the fight against the slow web
Core Web Vitals fixes and industry-specific benchmarks
Schema.org launches its schema markup validator tool
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
Let’s get things straight with the Google page experience update; Friday’s daily brief
Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.
Can you believe we’re talking about in-person events?; Thursday’s daily brief
Plus, Google blocked 3.1 billion ads that violated their policies last year
Google Search algorithm watching; Friday’s daily brief
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.
Server-side rendering: What SEOs need to understand
A guide for search marketers on how rendering JavaScript impacts search results.
Beyond the relaunch: Evolve your web strategy toward regular iterations
Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web communications.
How to earn your place in Google’s index in 2020
The four distinct types of indexing problems and how to identify them.
Website Builder Recommendation: WordPress.org
There are many ways to build a website, but for most small business purposes WordPress.org is the best choice. This is because it’s free, commonly used (so you can Google any problem you have), and exceptionally versatile. There is a reason why WordPress powers around a third of all websites, and that’s because it is […]
Google announces ‘Virtual Webmaster Unconference’
It seems like there won't be any formal presentations, instead, expect an open dialog between Google and attendees.
What SEOs get wrong about Google updates
Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site.
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
Google delays mobile-first indexing deadline to March 2021
Due to the pandemic, Google pushed the deadline from September 2020.
SEOs and developers: Why they’re better together [Video]
Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap.
Essential Guide to SEO: Master the science of SEO
This freshly updated guide walks you through the key tactics of good SEO so you can develop a solid SEO strategy to drive organic traffic to your site. Search engine optimization is essential to your website, yet there are SEO fundamentals you must know to get the website visitors you need. We’ve built this SEO […]
Video: Eric Wu on how SEOs can talk to developers and going beyond content and links
Oh, and Eric may be the reason for Google building out the Panda algorithm.
Businesses should limit, not disable, their sites during temporary closures, Google says
A full takedown can result in losing Search Console data and make it more difficult to ramp back up.
How to use the AMP status report to identify page errors, validate fixes
Google’s latest Search Console training video explains how to troubleshoot your AMP pages.