Greg Finn on 20 years of PPC: From exact match to AI Mode
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Topic: Yahoo! Search Marketing
Brad Geddes on 20 Years of Paid Search Evolution
Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven future.
SearchCap: The Day In Search, December 16, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google & Bing’s Unequal Facebook Status Update Deals Last week, Google seemingly caught up with Bing in the war over status updates from social sites, announcing a deal to get real […]
Yahoo Pay Per Click Settlement Details Goes Out To Advertisers
This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at inreyahoosettlement.com explains that the “lawsuit alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and predecessor […]
A Search Eulogy For Yahoo
And then there were two. Make no mistake, Yahoo’s out of the search game. I know the spin. Better user interface, new ways to innovate, a winning play. Let’s not kid ourselves. They’re done. Not today, not necessarily in a year, but down the line at some point. Done. And it’s sad, because they were […]
SearchCap: The Day In Search, February 26, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Sued For Showing Spam Pages About Person’s Name
Eric Goldman uncovered another interesting lawsuit involving Yahoo. This one involves the organic search results showing spam results for a person’s name, where this person is suing Yahoo and Overture for “Lanham Act false endorsement and false designation of origin and violation of Wisconsin’s publicity rights statute and common law privacy rights.” Let me take […]
Losing Hope With Yahoo, After Watching The Paid Search Division Stumble
Come and get us, Microsoft. That might as well be what Yahoo’s search ad division — Yahoo Search Marketing — is doing with its action of changing advertiser accounts without asking first. Part of Yahoo’s long-standing problem has been that it generates less advertising revenue per ad than Google. The Panama upgrade that came out […]
Microsoft’s Early Mistakes & Missed Opportunities With Paid Search
Microsoft Bid to Beat Google Builds on a History of Misses from the Wall Street Journal has a very detailed look at some of the mistakes Microsoft made early on in the paid search space. The piece goes through the failure of Microsoft’s original keyword ad platform, named bCentral Keywords, which was discontinued in early […]
SearchCap: The Day In Search, January 12, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
California Congressional Reps Urge Yes on Google-Yahoo Deal
The Google-Yahoo ad deal gained support in the form of a letter (PDF) from several of California’s congressional representatives asking that the Department Of Justice not to block the proposed arrangement. Led by Google and Yahoo’s "hometown" representative, Democrat Anna Eshoo from Palo Alto, the short letter signed by 11 US House Of Representative legislators […]
SearchCap: The Day In Search, September 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Hey Microsoft: Bribing Searchers Is Fine; Frustrating Them Is Not!
I’ve got no problem if Microsoft wants to “bribe” searchers to use its search engine. Even Google has done the same. But the Live Search Cashback program rolled out today seems a pretty inept way to do it, far more likely to disappoint and frustrate than woo searchers.
Yahoo Advertiser Sues Over Click Fraud For $1 Million
Internet retailer sues Yahoo for $1 million from ComputerWorld reports Bigreds.com has sued Yahoo for over $1 million for click fraud. The online retailer of collectibles claims Yahoo has charged them over $936,000 between 2002 and 2006 for clicks received via Yahoo/Overture affiliates. Bigred is seeking over $1 million in damages and penalties.
Microsoft: Forget It On Paid Search Partnership, Google & Yahoo
So Yahoo’s going to partner with Google for a test of search ads? Better be only a test, Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out a statement suggesting that any partnership would likely be opposed on regulatory grounds, as Google would get more than 90 percent of the ad search market:
Confirmed: Yahoo To Test Google AdSense For Search Ads
Yahoo has confirmed a Wall Street Journal report that it will be testing Google’s paid search ads alongside its own for the next two weeks and involving no more than 3 percent of Yahoo’s search pages in the United States. From the Yahoo statement
Yahoo To Acquire IndexTools Web Analytics Service
Google offers Google Analytics. Microsoft has its "Gatineau" or recently renamed Microsoft adCenter Analytics service in beta. So I suppose it was inevitable that Yahoo get in on the web analytics action. The company announced today that it is acquiring Tensa Kit, which produces the IndexTools analytics service.
SearchCap: The Day In Search, March 31, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Microsoft To Buy Fast Search For $1.23 Billion
Microsoft Agrees to Buy Fast Search for $1.23 Billion from Bloomberg reports that Microsoft is buying FAST Search. The Norwegian search company, Fast Search & Transfer ASA, will be bought by Microsoft for 6.6 billion kroner, or $1.23 billion. Microsoft will buy the company via the Oslo Stock Exchange, share by share. Here is the […]
SearchCap: The Day In Search, November 29, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 2, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Doing Keyword Research? Here Are Some Resources To Help!
Search term research is one of the fundamental activities for a successful search marketing campaign. You’ve got to know the words people are using if you want to target them properly. To help, I’ve expanded the Search Term Research section of Search Engine Land to list a variety of resources and tools you can consult. […]
Yahoo Search VP Andrew Braccia Resigns
Yahoo loses VP of consumer search, to Accel Partners from VentureBeat reports that a major Yahoo asset has left to join a venture capital firm named Accel Partners. Andrew Braccia was Yahoo’s vice president of consumer web search. He worked under Jeff Weiner for six years and was responsible for Yahoo Answers, the integration of […]
Microsoft’s Online Ad Unit Revenue Increases 11%
Microsoft announced their first quarter earnings for 2007. The Online Services Business unit, which is comprised of adCenter and other MSN properties, noticed an increase in revenue of 11%, earning $623 million. However, they due to significant investments, the Online Services Business unit lost $200 million this past quarter, which is $176 million more than […]
Former Microsoft Search Chief Bill Bliss On Early Search Missteps
Yesterday I wrote a long piece looking at Microsoft’s moves in search since 1997. Bill Bliss, who I described as overseeing Microsoft’s "first era" of human-powered search, has added some great comments on missteps within the company ranging from not buying search technology earlier and ignoring the Google threat for so long in part because […]
SearchCap: The Day In Search, Feb. 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
An Open Letter to Paid Search Networks
Search marketer and “recovering attorney” Jeff Rohrs has published The Sausage Manifesto, an open letter to paid search providers asking critical questions about billing practices, transparency, click fraud and other issues. He asks a number of pointed questions, then lists eleven requests that he says failure to respond to could damage the industry. His requests: […]
Korea’s Top Portal, Naver, Renews With Yahoo
Yahoo has renewed their partnership with Naver, Korea’s largest portal. Yahoo will continue to be, in a multi-year contract, the exclusive provider of sponsored search listings for search queries on the Naver portal and through Naver’s toolbar application. This news comes days after Daum dropped Yahoo for Google, Daum is Korea’s second largest portal. Below […]