SearchCap: The Day In Search, March 31, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More IAC stays in Barry Diller’s control. US government agencies look to Google’s search hardware to find information. […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More

    IAC stays in Barry Diller’s control. US government agencies look to Google’s search hardware to find information. Google’s hotel-industrial complex that’s coming to Mountain View. Those darn declining paid clicks — will they hurt Google’s bottom line? Yahoo breaks out golden handcuffs to retain employees, while Google loses another…

  • Will You Be Sued Over Your Ad Copy Usage?

    Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions. As PPC advertisers, this affects us…

  • Yahoo Takes A “Shine” To Women 25 To 54

    Perhaps the perfection of Yahoo’s vertical strategy is its new blog-inspired site Shine. It’s a broad mix of content from publisher partners such as Hearst Communications, Rodale and Condé Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo…

  • SEO Company, Fathom Online, Acquired By Geary Interactive

    Geary Interactive have announced acquiring Fathom Online, an SEO company. Fathom was formed in 2002 and is based in San Francisco. The terms of the acquisition were not disclosed. Geary is a full service digital marketing agency based in San Diego. Some of Fathom’s employees are now working out of…

  • Google Dance Is Back? Plus Google’s First Live Chat Recap & Hyperactive Yahoo Slurp

    Is the Google Dance back? Well, not really, but I am noticing Google Dance-like behavior from Google based on reading some of the feedback at a WebmasterWorld thread. The Google Dance refers to how years ago, a change to Google’s ranking algorithm often began showing up slowly across data centers,…

  • Local Store And Inventory Data Poised To Transform “Online Shopping”

    The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one’s own area. But an equally important, if less obvious, part of the “local search” phenomenon is shopping in the more traditional sense….

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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