SearchCap: The Day In Search, Feb. 9, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• 
  22 Links To Coverage About The SEO Is Bull Debate
  Over the past two days, there has been a ton of debate over Jason Calacanis’s post calling SEO "bull." Since then, Danny’s done a long response, Jason’s been challenged (and accepted) to have his site SEOed and much more. Here’s a rundown and a rough timeline of developments:…
• 
  Powerset Licenses Xerox PARC Natural Language Tech
  Both VentureBeat and the New York Times are out today with an update on Powerset, which has won the rights to natural language search technology from Xerox PARC that it hopes will make it into the new Google, when Powerset finally launches. VentureBeat also gives us news of at least…
• 
  dMarc Founders Tuneout Of Google AdSense For Audio Plans
  dMarc Founders No Longer At Google at paidContent.org reports that the founders of dMarc have left Google due to differences of opinion and remuneration. Chad and Ryan Steelberg bios), the founders of dMarc Broadcasting, sold the company to Google on January 17, 2006 for $102 million in cash and with…
• 
  The Long List Of Linkbait Articles
  Lyndon Antcliff posted The Enormous Linkbait List that contains well over 65 links to articles on the topic of linkbaiting. The articles are grouped by blogs such as: Problogger, SEO Book, SEOmoz, Matt Cutts, Search Engine Journal, Link Building Blog, Tropical SEO, Performancing, Stuntdubl, Copyblogger, Modern Life is Rubbish, Jim…
• 
  Diggers Can’t Handle The Truth (About SEO)
  It’s been a busy day, with me trying to provide some more balance and education about search engine optimization in today’s Why The SEO Folks Were Mad At You, Jason article. About two hours ago, I noticed it drew the attention of those on Digg. It jumped to the Tech…

Search News Headlines From Elsewhere

Business Issues

• Viacom
  moves on without YouTube, News.com
• YouTube
  coming soon to Vodafone in U.K., News.com
• 
  Yahoo Taps Its Inner Startup, BusinessWeek
• An
  Incisive move, IT Week
• PCW
  under new management, Computer Active
• 
  Truphone talks VoIP to Google Talk, Macworld UK
• 
  Google To Recruit 20 Localization Managers In China, ChinaTechNews
• 
  An Open Letter to Google from China, O’Reilly Radar
• iCrossing
  To Purchase U.K. Shop Spannerworks, Media Post

Google AdSense

• 
  Referral policies – clarified, Inside AdSense
• 
  Is StumbleUpon Considered Auto-Surf Traffic & Against AdSense TOS?,
  Search Engine Roundtable

Paid Search

• 
  New Search Ad Management Tools Launched, Search Engine Watch Blog
• 
  Yahoo Search Marketing Ads: Distribution and Propagation, Reports, and
  Alerts, SEO By The Sea
• 
  Don’t let someone buy or rent your AdWords Account!, eWhisper.net
• 
  Please Track Countries Individually, eWhisper.net
• 
  Share your smiles with us, Inside AdWords

SEO

• 
  Google Getting Stricter On The Supplementals?, Search Engine Roundtable
• 
  Google Recommends To Not Control Outbound PageRank Leak, Search Engine
  Roundtable

Social Media

• 
  Are You A Digg Traffic Junky?, Performancing
• Help
  people share your content, Link Building Blog

Other Stuff

• Podcast: State Of
  Search Marketing 2006; Are 90% Of SEOs Snake Oil Salesmen; Big Bucks For
  YouTube Founders & More!, Daily SearchCast

• My
  First Internet Marketers Of New York Get Together, Cartoon Barry
• 
  Comparing The Super Bowl Site In Google Maps and Windows Live Maps,
  InsideGoogle
• 
  The Search Conference Groupie, Search Market Pro
• 
  Congratulations are in order, Official Google Blog
• 
  Grammy Check with Ask Smart Answers, The Ask.com Blog
• 
  You can go home again (with Google Maps), Official Google Mac Blog
• 
  A Comparison of Live Hotmail, Gmail and Yahoo Mail, Techcrunch
• 
  Google Introduces Google Middle Earth, The Toque