Want your ads on YouTube TV? Here’s what Google says you need
Google’s new help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on YouTube TV.
Topic: YouTube TV
Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
Google makes it easier to buy YouTube reservation ads
Google Ads has expanded its self-service purchasing system to include five additional products – with more on the way.
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning goals.
How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides
COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV.
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time.
Google ad revenue growth ticked up in Q2
Ad revenues were $32.6 billion in the second quarter of 2019.
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
Google Assistant adds new media capabilities ahead of HomePod release
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.