Stephan Spencer

Stephan Spencer is the author of Google Power Search, creator of the Science of SEO and co-author of The Art of SEO now in its second edition, both published by O'Reilly. Additionally, he is co-author of Social eCommerce. Spencer is also the founder of Netconcepts and inventor of the SEO technology platform GravityStream. He also blogs on his own site, Stephan Spencer's Scatterings.

‘Tis The Season For Link Baiting

Ah, the holidays! It’s that time of year — for egg nog, carolers, sleigh rides, Yuletide cheer, roasting chestnuts, and… link bait!...

25 Super Common SEO Mistakes

No, these aren’t “myths” disguised as “common mistakes.” I’ve already beaten the SEO myths theme to death with my...

Anatomy Of A Google Snippet

Let’s deconstruct the Google snippet in all its glory — from the Posts/Authors/Last Post line, to the document date, to the Keywords in...

The Science Of Scoring Your SEO

SEO is an art. (Hence, the name of my and my co-authors’ brand new book, The Art of SEO). Crafting copy that sells, as well as ranks, is an...