• Andrew Tonks

    surely one, if not the, most cost effective way to improve the profitability of your PPC campaigns. I am constantly amazed at the number of people who would be willing to throw more money at an account but wouldn’t look at design/landing pages to help improve conversions and thus profits – in my world it’s a no-brainer!

  • Josef Holm

    Great article, thanks!

  • Lee Wilson

    Also, wanted to add to my previous comment (see above) that the culmination of the management information for both SEO and PPC and the unique data that you tend to look at in isolation for each can add tangible gains to each marketing activity. Nowhere near enough companies have a single contact who both SEO and PPC report to, or have a fluid environment where the key SEO/PPC people discuss, debate and interact on a daily basis.