Bad Mobile Site? Fewer Smartphone Search Rankings, For You
Google’s Yoshikiyo Kato and Pierre Far said about the change in a blog post today:
To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.
They followed by sharing two common mobile configuration mistakes of many and suggested these search ranking changes will help import the smartphone search experience for Google users.
The first issue is called a “faulty” redirect, when a page listed in search may redirect all smartphone users to the same single mobile page, rather than to a mobile-optimized version of the page they’re after:
The second common mistake is that smartphone users, when trying to access a web page listed in search, get an error and nothing listed.
Optimizing For Mobile
Google also says that if you properly configure your mobile friendly pages, it will “improve the mobile web, make your users happy, and allow searchers to experience and experience your content fully.”