• http://www.reactorr.com reactorr

    This is similar to what branding agencies do to target their message. It starts with segmentation to target their message. What they also do (sometimes) is develop “personas” of their typical customers, usually 3-4, and try to target their branding or marketing message to appeal to one of those personas. By taking this approach your marketing messages will tend to be more consistent and on brand.

    An example of a persona would be; Jenny, 29 y.o. single female, assistant manager in an office, uses FB and her smart phone to tweet. Another might be; Chad, 32 y.o. married male, professional musician, doesn’t use web besides news and email.