Blocking And Tackling: 10 Fundamentals Of Local SEO
Nov 5, 2009 at 11:28am ET by David Mihm
We’ve reached the midpoint of fantasy football season, and in our SEMpdx league, my team is hanging on to a playoff slot by a thread. (Yes, I am “that guy” who roots for the Patriots to get into the red zone and then stall out, just so my fantasy kicker Stephen Gostkowski gets a chance at a few more field goals.)
One of my favorite halftime interview clichés from NFL coaches is “we’ve just got to do a better job of blocking and tackling.” While that’s sometimes a euphemism for “the other team is way better than us,” in other cases the coach means his superstar team is g [...]
Filed in: Small Is Beautiful
Man Cannot Live By PPC Alone. Can He?
Oct 29, 2009 at 1:24pm ET by Debra Northart
Much has been written lately about the value of combining text ads with display/image advertising online in order to boost visibility and brand awareness. This trend is not necessarily a new one: Yahoo/comScore issued a study in 2006 showing an increase in “online and offline purchasing by consumers who are exposed to integrated campaigns” that combined search and display. It struck me that using only search ads or display ads or even a combination of the two needn’t be the only method by which small businesses tap into their potential customer pool. I would suggest that there are a vari [...]
Filed in: Small Is Beautiful
Can Search Marketing Generate Emails To Local Businesses?
Oct 22, 2009 at 1:17pm ET by Hanan Lifshitz
Local businesses typically use search marketing to achieve two main objectives: getting customer calls and walk-ins. They do this by publishing their address and phone number in search engines and local directories so that an interested customer can take action one way or another - by walking into a restaurant or calling a plumber for example.
But while getting more customers on the phone or through the door is the declared offering of many SEM agencies, “Advertise with us and your mailbox will be packed with new emails every day!” is one advertising slogan that you would be hard pr [...]
Filed in: Small Is Beautiful
What Is A QR Code And Why Do You Need One?
Oct 15, 2009 at 2:07pm ET by Marc Lyne
We all know that one of the keys to great SEO is making sure you keep your website updated, new and fresh. Weather you do this with a blog, or you change your homepage with new offers, coupons or new products, it serves to show Google that your site is 'alive'. For many small businesses in particular, this is a real challenge.
As per David Ingrams article on video, we can't emphasize enough just how beneficial it is to add video to your website, to your entries on directory, business review and IYP sites. At the time of writing this article, this business has had 10,425 views since May 2009 [...]
Filed in: Small Is Beautiful
Be Wary Of Call Tracking Numbers In Local Search
Oct 8, 2009 at 12:55pm ET by David Mihm
Call-tracking phone numbers are often hailed as a best practice strategy in paid search campaigns thanks to their ability to demonstrate a specific number of conversions or inquiries generated by the campaign.
The kind of at-a-glance analytics these numbers offer make it easy for businesses and search agencies to calculate Return On Investment, a desirable metric for both parties to gauge the success or failure of their engagement.
Agencies and service providers are eager to demonstrate the value of their SEM acumen to small businesses and large corporations alike, and because it’s suc [...]
Filed in: Small Is Beautiful
Become a Premium Member and see all articles in our Small Is Beautiful archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
