Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Brave Search adds AI Summarizer feature
Don't call it generative AI. Brave trained its large language models (LLMs) to provide answers by processing multiple information sources.
How to create a winning content strategy framework
Your content marketing actions must be guided by a documented plan. Learn the 10 building blocks for a solid content strategy framework.
Keyword research for SEO: 6 questions you must ask yourself
Answering these questions will help you strategically create content that resonates with searchers and drives SEO results.
This day in search marketing history: March 3
Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
SEO opportunities in 2023: Helpful content, E-E-A-T, People also ask
Want to advance your SEO game and get ahead of the competition? Here are three sustainable opportunities worth investing in this year.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
GA4 ‘auto-migration’: Here’s why you should opt out
Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.
ChatGPT for link building: A primer
This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns.
Optimizing local landing pages for search: 8 best practices
Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips.
This day in search marketing history: March 1
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
Google local map pack goes missing in search results (now fixed)
The local pack that Google generally shows for queries with local intent has gone missing.
Bing Webmaster Tools to gain Bing Chat and index coverage reporting
Microsoft said they will be adding reporting and tools to Bing Webmaster Tools to help publishers understand how Bing Chat users interact with their sites.
AI can’t write this: 10 ways to AI-proof your content for years to come
Despite all the hype, AI still fails at many areas of content creation. Here's how you can double down on things only humans can do.
[This week] Actionable search marketing training & live Q&A
Explore the hottest topics in search alongside industry legends all from the comfort of your own computer.
3 ways Google ensures safe online shopping
Looking for badges is one way shoppers can verify the validity of your store or listing.
Microsoft Bing Chat launches quality improvements
These updates include a higher response rate and less hallucinations.
Case study: How to get rid of a negative ‘People also ask’ result
Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search ranking factors and more.
A guide to keyword cannibalization in SEO and how to fix it
Learn how to gauge whether your your site has a keyword cannibalization problem and solutions to consider for better SEO results.
Why content strategy matters most
A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
Bing AI Chat testing setting the tone of the responses
Microsoft is slowly rolling out upgrades to Bing AI chat including setting the tone to creative, balanced or precise.
This day in search marketing history: February 27
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
This day in search marketing history: February 26
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
An SEO’s guide to ChatGPT prompts
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Webinars: A complete guide with examples
Webinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
Lookback: Google Panda algorithm update launched 12 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
This day in search marketing history: February 24
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, optimize by conversions and more
Google Search remains the go-to news discovery platform
But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source.
New LinkedIn feature to boost your content visibility
Coming soon: You will get to choose which type of content is shown first in the Activity section of your LinkedIn profile.
Google limits access to news content in Canada
Google confirmed this test will impact 4% of Canadians. It's similar to what Google did in Australia in 2021.
8 core elements of a winning inbound SEO program
Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily.
How Google continuous scroll has impacted organic traffic
Would continuous scroll on desktop increase the value of organic results on deeper pages? Here's what initial data revealed.
How to update content and dates for SEO in 2023
Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.
Google helpful content system can now impact Google Discover visibility
Google core updates and other algorithm updates impacted Discover, but now Google says the helpful content system does as well.
How to choose WordPress hosting
Learn how to find the right WordPress hosting, evaluate the providers in the market and identify the features your website needs.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.