SEO
Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Climate change SEO survey: Making the web more sustainable
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.
Google Business Profiles tools are temporarily unavailable
Verification status, managing appeals and managing reviews currently may not be working.
Google Search Console recipe rich result report adds two new properties
Google added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.
How to improve site performance with user testing
Gather insights from your target audience about their experience, pain points and expectations to inform your SEO and content efforts.
Google Search turned off some event rich results
Google says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report.
13 ways SEO and social media teams can work together
Bridge the gap between SEO and social media for boosted visibility and engagement. Learn how collaboration can amplify your presence online.
Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report
IndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results.
Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
The Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search.
Why information satisfaction is key to Google’s ranking algorithms
Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.
Google Business Profile websites are now redirected to Google Maps
Eventually these redirects will go away and the website URLs will lead users to a dead end.
Repurposing content with AI: Streamlining blog roundups and skyscraper posts
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.
How to optimize Google Core Web Vitals with real user data
Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric.
A/B testing and SEO: How to navigate pitfalls and maximize results
Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO.
Shifts in data privacy are forcing a return to marketing fundamentals
Actionable tips and next steps you and your teams can take to evolve your strategy with less user-level data.
Search Engine Land’s Periodic Table of SEO Elements goes interactive for 2024
The new interactive version features 44 elements in seven groups – Content, Architecture, Code, Credibility, Links, User and Performance.
How one Google featured snippet is killing commercial list-based content
A look at Google's "From sources across the web" SERP feature, its similarity to programmatic SEO content and impact on fair competition.
How to identify and create content pillars that boost brand awareness
Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values.
New Google structured data carousels (beta)
Google has new documentation on what it also called host carousels within Google Search.
Google Chrome updates search suggestions
Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.
This day in search marketing history: February 29
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
4 SEO tips to elevate the user experience
Integrating SEO into your CX strategy can improve organic visibility and rankings. But don't let it overshadow user-centric design.
3 reasons not to block GPTBot from crawling your site
There’s much more to gain than lose by embracing GPTBot. Explore three primary benefits of adopting OpenAI’s bot technology.
7 reasons why your AI content sucks (and how to fix it)
Lazy AI articles full of plagiarized text and generic writing can't compete with insightful, specific articles by real experts. Here’s why.
Google removes option to see more local results in the search results
It is unclear if this was intentionally removed or if this is a bug that Google will fix soon.
[This week] Actionable search marketing training & live Q&A at SMX
Actionable training, live Q&A, free on-demand access, a personalized certificate of completion... it's all yours at the SMX Master Classes.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
How to make your AI-generated content sound more human
Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles.
A technical guide to video SEO
Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.
Lookback: Google Panda algorithm update launched 13 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Google: Don’t punish us for our success in Search
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
Best of SearchBot: Guide me through a technical SEO audit
We ask Search Engine Land's SearchBot how to carry out an effective technical SEO audit.
How to speed up site migrations with AI-powered redirect mapping
Website migrations often involve painstaking redirect mapping, but AI can help. Here's a walkthrough of the process to help you save time.
Project management for in-house SEO teams: 6 best practices
Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.
Google SGE testing and development is ongoing, growing
Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity signals.
Report: Reddit signs AI content licensing deal with Google
Reddit's Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence?
Link building in 2024: 12 ways to win or fail
Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices.
What should Google rank in Search when all the content sucks?
It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the problem isn't Google. It's you.
Integrating SEO into the multichannel customer journey
Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.
9 of the best custom GPTs for SEO in the GPT store
Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more.
Article complaining about being outranked on Google being outranked by Reddit
Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.