SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
Stay ahead of the curve
The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
Daily newsletter
Don’t miss out on any important updates or insights. Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free and stay informed about the latest in the search industry.
Dig deeper into SEO:
11 free Chrome extensions you need for SEO
Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
Why over-bidding on your brand could be hurting your bottom line
Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.
PR for the algorithm age: 5 tips to pitch stories that rank and resonate
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Amazon’s 2025 title policy update: Key changes and implementation guide
Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.
Google’s search market share drops below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
How to avoid 10 common SEO interview mistakes and land your next job
Prepare like a pro for SEO interviews. Learn how to convey your skills, answer questions effectively, and avoid common missteps.
Google quietly updated the News and Discover manual action policies
Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.
Make Google happy by optimizing your WordPress site’s images
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
The Getty-Shutterstock merger: A new era for image SEO and licensable content
Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Mobile-first indexing: Everything you need to know
Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience.
Google testing audio version of Google Discover named Daily Listen
This is a Search Labs experimental feature available on the Google App for iOS or Android.
Microsoft reverts Bing Image Creator update amid complaints
Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.
Mobile optimization: What it is & how to do it
Mobile optimization is the process of improving your website and content for users on mobile devices.
How to diversify your traffic sources
Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.
Reactive PR & AI: How to capitalize on trending topics faster
Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.
Google Search Console performance report 24-hour view now can be exported
A month ago, Google added new hourly data to the performance reports in Search Console, and today, you can export that data.
How to find the best link building service for you
Choose the right link building agency to avoid SEO mishaps, unlock growth opportunities, and ensure lasting success in a competitive market.
Marketing 101: A beginner’s guide to marketing fundamentals
Elevate your marketing game with our Marketing 101 guide, designed to help you boost your business.
How to fix the ‘Page with redirect’ error in Google Search Console
Have you discovered the “Page with redirect” error in GSC? Learn to spot and fix it by improving content quality, site architecture, and more.
Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.
Mastering social media content creation: Your complete guide
Learn essential steps for social media content creation and discover tools for your workflow.
Google revives Tag Assistant
Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy and campaign performance.
Top 10 SEO expert columns of 2024 on Search Engine Land
How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024.
Top 10 PPC expert columns of 2024 on Search Engine Land
Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024.
Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search
Google will focus hard on scaling Gemini as a consumer app in 2025, CNBC reports.
OpenAI works to restore access to ChatGPT and other services
There has been a major outage for ChatGPT, APIs and Sora for the past few hours.
Google December 2024 spam update done rolling out
This spam update took about 7 days to fully roll out and is now complete.
Google algorithm updates 2024 in review: 4 core updates and 3 spam updates
There were seven confirmed algorithm updates (two less than last year). But Google's March core update was Google's biggest update ever.
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
Google expands AI organized search results to restaurants
Google expanded these for dining recommendations within Google Search.
Top 15 SEO stories of 2024
Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
SEO noise vs. SEO signals: Distilling what truly impacts rankings
Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
Data providers: Google December 2024 core update was more volatile than last
This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.
Google’s review deletions: Why 5-star reviews are disappearing
Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.