Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
How The Verge gamed Google with its ‘best printer 2023’ article
The authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn't rank. Yet it does.
Google Bard is here and disappointing vs. Bing Chat and ChatGPT
Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot.
Google explains why Bard rarely lists citations and links to content creators
Google said it will link to citations when Bard directly quote at length from a webpage.
6 steps to a winning enterprise SEO strategy
Pitching to the C-suite? Turn your enterprise SEO strategy into a story to help your bosses make better business decisions. Here's how.
This day in search marketing history: March 22
Google AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
Google adds ranking update history to Search Status Dashboard
Google said the new Ranking section of the Search Status dashboard will show active updates as well as history up to 2020.
Breaking Bard: Google’s AI chatbot lacks sources, hallucinates, gives bad SEO advice
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
Google Bard waitlist opens: How to get access to the AI chatbot
You can sign up for the waitlist if you are based in the US or UK.
Bing Image Creator added to Bing Chat
This is powered by the DALL∙E model and is rolling out to Bing Chat.
What Google’s new guidelines for AI-produced content mean for SEO
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
This day in search marketing history: March 21
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
Bing adds Bing Chat answers to search results
We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.
8 important content strategy goals to consider
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
Your SEO guide to the ChatGPT API
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
Why SEOs should focus on creating trust
Making your site more trustworthy for searchers and search engines benefits your brand. Here are tips to build overall trust in your site.
Insourcing vs. outsourcing: The pros and cons for content creation
Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
This day in search marketing history: March 17
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
Semrush ends 2022 with 95,000 customers, 35% revenue growth
Company says optimizing for new AI-powered chat interfaces in search is similar to optimizing for featured snippets
Get the latest SEO trends and predictions for 2023
Learn the top trends to incorporate in your SEO strategy this year.
How you can deal with decentralization in international SEO
Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here's what you can do about it.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
The new Bing: No more waiting list?
Many people who had been on the Bing waitlist now have access – and there are reports that people can now sign up for instant access.
Google releases March 2023 broad core update
This is the first Google core update of 2023 and the first in more than six months. The rollout may take up to 2 weeks to complete.
Andi Search adds Generated Content feature
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
SEO product management: Key framework and fundamentals
From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO product manager should know.
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
OpenAI releases GPT-4 and Bing Chat upgraded
This version promises greater accuracy and broader general knowledge and advanced reasoning.
Google: Generative AI coming to Docs, Gmail in Workspace
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
Five ways to harmonize PPC and SEO to boost ROI
You’ll reap digital dividends when your strategies work together.
Microsoft may replace Bing Search answers with Bing Chat responses
Plus, Bing Chat has passed 100 million daily active users.
How to successfully scale your content marketing and grow traffic
Scaling content marketing involves having the right strategy, team and workflows in place. Here's a three-step guide on how to do just that.
An SEO guide to understanding E-E-A-T
Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips to use it to your advantage.
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.