SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
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The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Dig deeper into SEO:
The best SEO hires bring judgment, not just expertise
Technical SEO is only part of the equation. Here’s how to assess senior candidates for judgment, problem-solving, and business impact.
SEO and meta descriptions: Everything you need to know in 2027
You can’t control the snippet Google shows. You can control what you give Google to work with. Here’s how to write better meta descriptions.
How I built 5,660 backlinks in 30 days [New strategy]
How to use a new link building strategy called "Reverse Outreach".
URL parameters: What they are and how to use them properly
Master URL parameters to ensure they boost—not block—your SEO and marketing efforts. Learn top strategies to avoid common pitfalls.
Google AI contribution pilot earns publishers one-tenth of 1% of ad revenues
We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.
ChatGPT and Google AI favor large retailers in shopping answers
Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far less difference.
The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
What 9 million AI answers reveal about search visibility
What if positive sentiment doesn’t drive more citations? Or Reddit isn’t your biggest opportunity? The data offers surprising answers.
Google Ads Circumventing Systems: How to diagnose and fix a vague suspension
Old ads, multiple accounts, and mismatched information can trigger suspensions. Here's how to find the problem and strengthen your appeal.
What you lose when AI starts handling your conversations and decisions
A polished AI answer can hide missing context, flawed assumptions, and recommendations no one has properly questioned.
What 714 suppression campaigns show about pushing down negative results
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
What is web copywriting?
This is a complete guide to web copywriting, including tips, examples, helpful strategies, and more.
How many users does Clubhouse have? 40+ Clubhouse stats
List of key Clubhouse stats, with a focus on users and user growth.
Five best SEO plugins for WordPress (Tried & tested)
Compare top picks like Rank Math, Yoast, and more to boost speed, fix issues, and optimize content.
Yoast SEO plugin
Learn exactly how to get the most out of the Yoast SEO plugin for WordPress. Includes lots of real examples of how to use this plugin’s key features.
Your 2027 guide to SEO reporting and tracking
Go beyond rankings and clicks with data connecting SEO performance to revenue, conversions, AI visibility, citations, and business impact.
Publishers want Congress to stop AI crawlers from hiding
More than 300 media executives will press lawmakers to require AI bots to identify themselves and disclose why they’re scraping sites.
Google appeals the European Commission’s DMA mandate to share search data
Google said sharing this data without sufficient anonymization can lead to privacy issues.
ChatGPT shortlists: How to benchmark visibility and find room to compete
Track shortlist visibility, positioning, citations, and fan-out queries to spot where your brand can break into AI-driven buying decisions.
Google AI Mode monitoring capabilities now live for all
This initially rolled out for paid Ultra and Pro paid subscribers but is now available to all in the Google app.
How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
25 best blog niche ideas (Data study)
We analyzed 100 niches using real data to reveal the top 25 blog ideas – ranked by growth, competition, and monetization potential.
17 excellent product page examples (And what to steal)
Boost conversions with 17 inspiring product page examples. Get best practices for standout designs, interactive elements, and user content.
You can outsource marketing. You can’t outsource accountability.
Better marketing partnerships start with business context, clear feedback loops, and metrics that show more than traffic and rankings.
7 AI search myths, debunked: What the data says about SEO
What happens when you test AI search claims against real-world data? Some of SEO’s newest conventional wisdom doesn’t hold up.
Fractional SEO leadership: The case for strategic ownership
Need senior SEO expertise without a full-time hire? Fractional leadership provides strategic direction and ownership.
10 ways Claude can derail your SEO if you don’t check its work
Technical audits, title tags, link building, and indexing can all go sideways when AI applies SEO best practices without enough context.
Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
The trust crisis: SEO desperately needs accreditation
Anyone can call themselves an SEO or AI search “expert.” Here’s what a credential based on actual competency could look like.
Conductor CEO Seth Besmertnik steps down after 20 years
Wei Zheng takes over as CEO after five years as Conductor’s chief product officer, where she oversaw product strategy and AI development.
Google releases September 2026 spam update
This update can take about two weeks to roll out.
Generative engine optimization (GEO): How to win AI mentions
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
9 checks to audit your AI visibility without a paid tool
See whether AI platforms can find, understand, and recommend your business with a manual audit covering entities, content, and more.
15 lessons from 15+ years in search
From search history and technical SEO to imperfect data and AI search, these 15 lessons can help you stay curious, pragmatic, and effective.
Google’s /goto change: The latest challenge for third-party SEO data
Google’s /goto URLs add to a series of changes making third-party SERP data harder to collect and rank tracking less reliable.
Google Search Console performance reports gets multimodal filter
This lets you see if people are finding your content using Lens, Circle to Search on Android, image uploads to Google Search, and the Chrome right-click "Search this image" feature.
Rank Math AI unifies SEO tools, adds Gemini visibility tracking
The update combines Content AI, AI Link Genius, and AI Visibility, with Rank Math now tracking brand mentions across Gemini and ChatGPT.
Visual content and SEO: How to use images and videos in 2027
Make your images easier for AI to interpret, connect to the right entities, and use in search with these five optimization essentials.
Google AI Mode cuts clicks and user satisfaction: Study
A 1,100-person experiment found fewer publisher visits, lower trust and satisfaction, and greater use of rival search engines.
How to segment SEO data for multi-location brands
Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.