SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
Stay ahead of the curve
The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
Daily newsletter
Don’t miss out on any important updates or insights. Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free and stay informed about the latest in the search industry.
Dig deeper into SEO:
AI Overviews may be affecting Shopping ad CTR and impressions
AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.
Semrush is bringing AI visibility under the Spotlight
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
USA TODAY overhauls audience strategy, citing search pressure
The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
7 proven blog post templates (That work like a charm)
This is a list of 7 detailed blog post templates that are proven to drive traffic to your blog.
SEO and PPC are sitting on each other’s best insights
The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.
How to build a defensible SEO budget for 2027
Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.
Google to fix citation bug with Gemini 3.8 Flash in AI Mode
The latests Gemini model was unlikely to link or cite its sources. Google has confirmed the issue and will push a fix soon.
What is a marketing funnel? Complete beginner’s guide
Learn how to create effective marketing funnels that turn visitors into loyal customers. Start optimizing your sales process today.
SEO budgets: Where to invest for maximum impact as search evolves
With so many changes in search, where should you invest? Find out with our detailed guide and get our free SEO budget reallocation calculator.
The SEO warning signs before organic traffic falls
A healthy traffic graph can mask lost commercial visibility. Find the signals hiding in your rankings, queries, landing pages, and leads.
3 SEO priorities to win organic traffic in 2027
Prioritize commercial content, make your best answers easy to extract, and build authority signals for organic and AI search visibility.
AI works best when it removes work, not judgment
AI becomes risky when you delegate judgment. It becomes an “easy button” when you delegate tedious, repetitive, and mundane work.
From content creation to content orchestration: How agentic AI changes the role of content strategists
Agentic AI is shifting content strategists from writing copy to orchestrating workflows. Here's what the new role demands and what stays human.
Gemini 3.8 Flash rolling out in Google Search
This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.
Lily Ray on why shortcuts rarely win in SEO or AI search
From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.
10 important SEO metrics to track
Learn exactly how to track your SEO efforts. Includes actionable info and lots of real-world insights.
SEO strategy template
Free SEO strategy template to help you create a long-term approach for increasing search engine traffic to your site.
Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.
Stripe revenue and growth statistics
Important stats about Stripe. Includes key statistics on country-by-country availability, valuation, investments and more.
Google Trends adds category filters
You can now filter Google Trends by pre-defined categories, without having to enter a query.
What makes a good listicle?
New research into 3,000 listicles reveals the signals associated with higher rankings — from freshness to explicit item counts.
Google Analytics showing zero traffic on Sept. 1
This seems like a widespread bug impacting a lot of GA4 accounts.
10 technical SEO audit mistakes that lead to bad recommendations
Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.
Anthropic AI watermarking: What it means for content and SEO
Confused by the AI watermark debate? Cut through the noise with a clear look at what Claude changed, why it matters, and what's being missed.
Calls and clicks keep falling as Google Maps becomes the destination
New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.
Google Search Console AI performance reports and Search generative AI control rolling out globally
After a few months of slowing rolling out these features, everyone should soon have access to them.
5 steps to building Reddit authority for Google and ChatGPT visibility
Reddit can reveal why people choose, reject, or question a brand. Turn those insights into better content for organic and AI search.
How to map AI search prompts to every stage of the sales funnel
Your brand may win the shortlist and lose the buyer earlier. Map prompts to see where AI introduces, recommends, compares, or drops you.
Google is dynamically expanding AI Overviews for some queries
This behavior pushes down the core search results and gives you an AI Mode type of experience within the main Google Search interface.
Top 100 most visited websites in the world (June 2026)
Discover the web's top 100 destinations by monthly visits. Use it for digital marketing insights or to satisfy your curiosity.
Use Claude for SEO. Don’t let Claude do SEO.
Claude can accelerate research, analysis, and drafting, but SEO execution still needs human judgment to avoid costly mistakes.
7 ways to use AI for the SEO work that matters
Find higher-value SEO tasks where AI can give you an edge, from experiments and gap analysis to tools and digital PR.
Link building in 2027: 13 ways to win or fail
Link volume tells only part of the story. See what separates earned authority from spam, recycled ideas, and pitches destined for the trash.
Google won’t respect manual actions for site reputation abuse in European Economic Area
Searchers outside of the European Economic Area (EEA), the manual action will apply but not within the EEA.
Listicle: An essential guide to writing list-based content
Everything you need to know about writing Listicles that get traffic and social shares.
Google’s August 2026 spam update hit rankings harder than normal
Google's spam update caused exceptional search disruption, with dramatic ranking losses across 20 industries, according to SE Ranking data.
Reddit is the keyword research tool you’re probably not using
Use Semrush to mine Reddit's rankings for content gaps, unanswered questions, and opportunities to strengthen your search visibility.
Your images have a new job in AI search
AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.
If an AI watermark scares you, your content may be the real issue
AI watermarks don’t determine search performance. What matters is whether your content is original, useful, accurate, and worth publishing.