SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
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We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
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We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
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Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
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The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Dig deeper into SEO:
Instagram now lets users tell the algorithm what they want
Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.
How to estimate the traffic impact of SEO fixes
A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.
AI can write SEO content, but it can’t replace real experience
Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.
What co-mentions reveal about the AI recommendation gap
Being understood by AI isn't the same as being recommended by it. New research reveals the gap between the two.
Interviewing SEOs in an AI-first world
One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.
Schema.org now shows you how many sites are using each schema type
Ever wonder how many sites are using a specific type of structured data element? Now you can know.
Publishers push Common Crawl to stop collecting content for AI training
Could AI lose a key source of training data? Major publishers want Common Crawl to stop collecting and sharing their content.
How to make prompt tracking much more accurate
AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.
Google can be directly liable for false AI Overview claims: German court
The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages.
How to make SEO reports more actionable
Turn keyword research, audits, and technical findings into clear recommendations stakeholders can prioritize and execute.
How real people actually prompt AI — and what it means for GEO
Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search.
Google zero-click searches hit 68% in early 2026: Study
Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.
How AI forms opinions about your brand
Build a digital footprint that helps AI understand your expertise, recognize your credibility, and recommend your brand.
What server logs reveal that SEO tools miss
Search engines leave behind a detailed record of every visit. Here's how that data helps uncover hidden SEO issues at scale.
The problem with AI share of voice and 3 metrics that matter more
Many AI visibility platforms extrapolate from a small subset of prompts. Explore three metrics designed for an infinite-query environment.
Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc
Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.
Cloudflare: Bots now make up 57% of webpage requests
CEO Matthew Prince expected bots to outnumber humans by 2027. New Cloudflare data shows that the milestone has already arrived.
4 ways to track AI search visibility when attribution falls short
The path from discovery to decision is getting harder to see. Learn how to combine traditional attribution with new signals of influence.
Delegation search: Why users outsource decisions to AI
From travel planning to product research, users increasingly seek confidence, recommendations, and a faster path to action.
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
Google introduces Search profiles within Google Discover
These are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.
Why so much SEO work no longer drives growth
Keyword research and on-page optimization still matter, but authority, distribution, and brand visibility now drive more organic growth.
AI in the wild: Confident, wrong, and weirdly expensive
AI doesn’t need to be fully correct to sound convincing. Three Gemini conversations reveal why expertise and skepticism still matter.
Google’s expanded candidate set and the selection crisis
As AI systems evaluate broader content pools, selection depends on verification, semantic relationships, and information gain.
The overlooked business value of SEO and affiliate alignment
SEO and affiliate teams affect the same revenue, rankings, and LLM visibility. Alignment can reduce costs and strengthen brand performance.
What to do now that AI Overviews turned search into reading sessions
Search intent still shapes content strategy, but AI Overviews now shape how users behave on the SERP itself.
Google Search Console AI performance reports and controls to block your content in AI responses
These features are rolling out to subset of website owners in the UK and will expand it to more in the future.
Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search
Microsoft releases a search service just for AI-agents, because agents search differently from humans.
How SEO turns customer success into AI-readable proof
Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.
Google May 2026 core update rollout is now complete
The second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
How ‘it’s just SEO’ took over the GEO conversation
The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.
Link intent: How to combine great content with strategic outreach
Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility.
How a ‘client brain’ gives AI the context SEO work needs
Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations.
How to use schema markup to optimize for the agentic web
AI agents rely on structured data to understand and act on your content. Learn how schema markup supports the emerging agentic web.
Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Matt McGee on the Wild West days of SEO
Matt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics.
How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
Beyond RAG: Why every AI search platform is now agentic and what that means for your content
AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out.
Vanessa Fox on the birth of Google Search Console
From the super early days of Google through using AI today for SEO - we covered a lot in this interview.
How persuasive content taps into human psychology
TikTok Shop creators understand the psychology that drives action. Here’s how to apply the same persuasion principles to written content.