The Long Tail of Paid Search Account Effort

If you spend enough time sitting at your desk in summer, you can go slightly insane. That aside, daydreaming sometimes leads to back-door observations, studies show. Glancing out the window, it's evident that it takes a lot of resources and coordination to run a neighborhood. Schools, crossing guards, street sweepers, garbage collection, public pool maintenance, snow removal, sewage, plumbing, hydro, zoning bylaws, parking permits, and the list goes on. Except, as a homeowner or resident, you don't have to worry about any of these things. Just (directly or indirectly) pay your property tax [...]

Filed in: Paid Search


Beginners Guide To Creating Mobile AdWords Campaigns

The number of people who access the web from a mobile device is on the rise. However, those accessing the web from a mobile device with a full browser (such as an iPhone or Blackberry Storm) and those on a mobile browser (such as Blackberry Curve) see different sets of information, and, more importantly to marketers -- see different advertisements on a Google search result. Showcasing ads to mobile audiences is excellent for companies who are searched for while a user is out in the community without a computer, such as: Department stores (show driving directions) Towing companies Lo [...]

Filed in: How To: PPC, Paid Search


Giving Credit Where Credit Is Due

How your PPC efforts are tracked can have a significant impact on the programs performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 - 30% of the sales driven by paid search. Find out why and how to plug this hole.

Filed in: Paid Search, SEM Tools: Web Analytics


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