As retargeting becomes more widely used and better understood, its reputation is improving. Marketers are learning to avoid creeping people out through better targeting and less intrusive messaging. Early adopters now have a year or two (or more) of experience to share, which is exactly what I intend to do today.
At Wordstream, we've been using retargeting with Google AdWords since Q1 2012. Though we expected it could help us with a few specific issues, it's surprised us with a few additional benefits, as well.
First, what is retargeting? In a nutshell, it's the process of tagging websit [...]
Related Topics: Channel: SEM | Paid Search Column