The Long Tail of Paid Search Account Effort
Jun 29, 2009 at 1:08pm ET by Andrew Goodman
If you spend enough time sitting at your desk in summer, you can go slightly insane. That aside, daydreaming sometimes leads to back-door observations, studies show.
Glancing out the window, it's evident that it takes a lot of resources and coordination to run a neighborhood. Schools, crossing guards, street sweepers, garbage collection, public pool maintenance, snow removal, sewage, plumbing, hydro, zoning bylaws, parking permits, and the list goes on. Except, as a homeowner or resident, you don't have to worry about any of these things. Just (directly or indirectly) pay your property tax [...]
Filed in: Paid Search
Beginners Guide To Creating Mobile AdWords Campaigns
Jun 22, 2009 at 6:59am ET by Brad Geddes
The number of people who access the web from a mobile device is on the rise. However, those accessing the web from a mobile device with a full browser (such as an iPhone or Blackberry Storm) and those on a mobile browser (such as Blackberry Curve) see different sets of information, and, more importantly to marketers -- see different advertisements on a Google search result.
Showcasing ads to mobile audiences is excellent for companies who are searched for while a user is out in the community without a computer, such as:
Department stores (show driving directions)
Towing companies
Lo [...]
Filed in: How To: PPC, Paid Search
Giving Credit Where Credit Is Due
Jun 8, 2009 at 7:00am ET by George Michie
How your PPC efforts are tracked can have a significant impact on the programs performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 - 30% of the sales driven by paid search. Find out why and how to plug this hole.
Filed in: Paid Search, SEM Tools: Web Analytics
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