Google Still No. 1 Search Engine On Earth; Search Activity Way Up, comScore Says
Aug 31, 2009 at 2:14pm ET by Matt McGee
Search activity around the world jumped 41 percent between July 2008 and July 2009, and Google remains the most popular search engine with 67.5% global market share. Those are some of the stats that comScore shared today about the global search market.
According to comScore, Google is not only No. 1 around the world, but it also continues to gain market share -- rising 58% between July 2008 and July 2009. Yahoo is second in overall market share, but its growth is stagnant at just 2% in the same period. Chinese search engine Baidu is third overall, but Microsoft/Bing may eventually surpass i [...]
Filed in: Google: Web Search, Stats: Popularity, Stats: Search Behavior, Stats: comScore
Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week
Jul 27, 2009 at 10:14am ET by Greg Sterling
A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users." What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites than those coming through Google. TechCrunch offers a bit more detail and speculation about why this might be (i.e., "the law of large numbers"). According to Chikita, the respective click rates are:
Google: .97 percent
Yahoo: 1.24 percent
Bing: 1.5 percent
Bing appears has made some [...]
Filed in: Microsoft: Business Issues, Microsoft: Partnerships, Stats: Compete, Stats: General, Stats: Hitwise, Stats: Search Behavior, Stats: Size, Stats: comScore, Top News, Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Search Ads
Bing: It’s The Relevancy, Stupid
Jul 15, 2009 at 5:48pm ET by Matt McGee
Lost in the shuffle of yesterday's report about Bing's impact on the search industry was some interesting and, for Microsoft, potentially valuable feedback on its new search engine.
The J.P. Morgan report (available to the company's clients at mm.jpmorgan.com) is based on a survey of 763 U.S. adults and their search behavior during June -- Bing's first month online after replacing Live Search.
When Bing launched, much was made of its new design, showing topics, related searches, and other information in the left-side column. The decision to organize search results into categories earned [...]
Filed in: Microsoft: Bing, Stats: Search Behavior
How Multiple Marketing Channels Impact PPC Performance
Jul 15, 2009 at 6:02am ET by George Michie
How much does moment away from “last touch” allocation impact the perception of PPC marketing? Does it help PPC, or hurt? Find out what we’ve seen in the data.
Filed in: Features: Analysis, Search Ads: General, Stats: Search Behavior
Report: Google Has Nothing To Fear From Bing Itself
Jul 14, 2009 at 3:12pm ET by Matt McGee
The only thing Google has to fear is fear itself. The immortal words of Franklin Delano Roosevelt sum up the findings of a J.P. Morgan report published today and shared with Search Engine Land, "Understanding the Impact of Bing on the Search Industry." (It's available to the company's clients at mm.jpmorgan.com.) The bottom line: Of 763 people (ages 18 and up) surveyed, roughly 98% will not be making Bing their primary search engine.
Microsoft budgeted $80 million to promote Bing -- some of which seemed to be money well-spent, and some not so well-spent. The J.P. Morgan study shows that Mic [...]
Filed in: Microsoft: Bing, Stats: Search Behavior, Top News
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