OPA Study Reaffirms Display Ads Drive Search
Jun 30, 2009 at 3:48pm ET by Greg Sterling
Search and display. One often hears how they work together, but there's still plenty of skepticism out there, especially in the SEM community, about the value of display advertising. Indeed, during the recession search has prospered (relatively speaking) while display has suffered. But a new study from the Online Publishers Association (OPA) and comScore argues that display ads can have a major impact on search and consumer engagement. The study, called “The Silent Click: Building Brands Online” (pdf), compares the behaviors of consumers exposed to online display advertising vs. those in a [...]
Filed in: Features: Analysis, Search Ads: General, Stats: General, Stats: Search Behavior, Top News
Michael Jackson’s Death: An Inside Look At How Google, Yahoo, & Bing Handled An Extraordinary Day In Search
Jun 27, 2009 at 12:31am ET by Matt McGee
An extraordinary day of breaking news on Thursday led to record-breaking traffic spikes as people searched online for information about the deaths of Farrah Fawcett and, especially, Michael Jackson. And just like their counterparts in traditional media, the news divisions of Google, Yahoo, and Bing responded with sometimes extraordinary measures to ensure they were giving searchers the most accurate and current news available.
Below, a look not only at the extreme traffic spikes that took place, but also an insider's look at what happened as each search engine -- and Wikipedia -- grappled w [...]
Filed in: Features: Analysis, Google: Web Search, Microsoft: Bing, Search Engines: Facebook, Search Engines: News Search Engines, Search Engines: Twitter, Search Engines: Wikipedia, Stats: Search Behavior, Top News, Yahoo: News, Yahoo: Search
Taptu Offers Search Engine For iPhone; 40 Percent Of iPhone Users Online More With Mobile
Jun 16, 2009 at 10:34am ET by Greg Sterling
Mobile search engine Taptu has just launched a free iPhone app ("alternative search machine"). It's the first iPhone-specific search engine but Taptu has been doing mobile search for some time. According to the company the engine crawls the web and indexes "iPhone friendly pages" that are optimized for the device. The index is much smaller than a conventional search engine but "growing every day" according to Taptu.
It offers "preview cards" that create a very Palm Pre-like experience. You flick or horizontally scroll through preview pages (showing mostly real-time images of the sites) and [...]
Filed in: SEM Industry: Conferences, Search Engines: Mobile Search Engines, Stats: Popularity, Stats: Search Behavior, Stats: Size
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