Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the "last click" were responsible for conversions. This was partly an effort to undermine the centrality of Google, which gets lots of credit for driving the final click, and partly an effort to make conversion modeling more sophisticated and reflective of the multiple influences on consumer purchases.
This morning Slingshot SEO is releasing a fascinating report (registration required) that also [...]
Related Topics: Google: SEO | SEM Industry: General | SEM Industry: Stats | SEO: General | Stats: Search Behavior | Top News
Get Our News, Everywhere!
Follow @sengineland