• http://twitter.com/MiamiSEM Miami SEM

    “We make over 500 improvements to Google Search each year so we can surface high-quality information for our users.”

    Translation: “We make over 500 improvements to Google Search each year so we can make a lot more money each update for ourselves and shareholders. If your traffic is down, you are not alone and you can safely assume that our earnings will go up. At Google, we make money when users click on ads, not on your site’s link, that’s why we have screwy SERPS but extremely relevant ads that look just like SERPs.”

    Panda and Penguin made Google a fortune, and we all know that better results equal less clicks on ads. Google is always pushing the revenue and SERP manipulation envelope.

  • hGn

    Hey Google, an aggressive Panda Update/Refresh like those where everybody is hit, just one week before Christmas would be an excellent present to end the year and start the 2013 with a lot of motivation. :sarcasm:

  • http://lostpr.es/ David Iwanow

    There have been several large updates within last month but more than a few seem very focused on high value high traffic terms… Also it felt something of a hybrid penguin/panda update…

  • NanditaB

    Assuming – the number of searchers and websites don’t change drastically overnight; the number of clicks (traffic) from Google remains same after each Panda Updates.

    Always remember – Somebody’s loss (traffic) is somebody else’s gain !

  • NanditaB

    Do you want to know – How Google Panda is “Crapper’s Best Friend?”. Checkout the true story of mine by visiting the below link (I hope, I’m adding some thoughts to this story).

  • http://twitter.com/isendtotwitt Boris Bransby

    Look at these stats! http://i.imgur.com/QqYLP.jpg OF COURSE there is an update! I don’t know if it was Panda or Penguin or a different animal but YES, Google does run an update.

  • ASW

    No question there was an update that started Friday. We noticed several reports on various forums of traffic dropping 25-30%. We are similarly down 28% over last 3 days so this seems to be the average range. Whats frustrating is we rarely think of Google anymore – other than making sure we are as compliant as possible. Rather, we always think of our users experience. So, we have been working hard since ‘P-Day’ Feb 2011 to do the right thing and this happens. Go figure.

  • http://twitter.com/suvaance SUVAANCE

    The update is clearly visible in searchmetrics but not in mozcast, so it’s quite confusing. Even Google has not confirmed anything about the update, so can we say that it’s not an update from Google ?

  • http://twitter.com/DerrickHicks3 Derrick Hicks

    Go home Google! You are drunk! XD

  • seoetry

    Did people notice a shift in rankings or traffic? If it’s traffic and not rankings, maybe it’s just people on vacation for the Thanksgiving Holiday, spending time away from the computer rather than doing Google searches?

  • Colin Guidi

    It’s there in mozcast… http://mozcast.com/

    Check out Monday, 90 degree weather pattern, it’s getting hot hot hot

  • Jacob Chak

    On my white-hattiest of all white hat eCommerce site we saw a slight bump in traffic. It might have been very minor or focused on spammy sites.

  • https://serps.com/ Scott Krager

    We saw a big jump in volatility yesterday: https://serps.com/tools/volatility Easily the highest we’ve recorded in the last 90 days for Google.

  • http://webprudent.com/ Ali Almoosawi

    Search engines are making our SEO work harder and harder!

  • http://www.facebook.com/James.A.Seibert James A Seibert

    Analytics reports my direct traffic dropped by 10k people a day starting sometime late Thursday or early Friday. my sales haven’t really changed. I believe Analytics might have been updated on Thursday or Friday.

  • http://www.facebook.com/JasonBrandonDavis Jason Davis

    I lost ZERO rank (this past weekend) thanks to April 24th – You know what I’m talking about. However my traffic to a nasty hit. Already got smacked from 1000 daily to 100. Worked back up to 600 and yes, Late Thursday it got smacked again down to 100 AGAIN!

    I’ve cleaned up my act, stopped outsourcing and using shitty automation, worked twice as hard and still Google kicks kicking my ass – I’m about to start a new site altogether.

  • http://wpsites.net/ Brad Dalton

    The problem about all these so called improvements Google say they make is that they’re all based on supporting American business and made by Americans. If you’re not American you are at a disadvantage.

    There’s cultural differences between different countries which is something Google does NOT respect.

    This is the reason why Google is so small in China because the Chinese don’t want an American owned search engine which is clearly bias in favor of Americans.

    Other countries should create their own search engine which favors domain owners from their own country like what Google is doing in America.

    Another problem is links.

    Most American domain owners are far more likely to link to an American owned domain rather than a foreign owned domain. This clearly favors Americans in Google’s SERPS.

    Social media is another factor that clearly favors Americans as they are more likely to connect and share content with other Americans than foreigners.

    If social signals are used in determining rankings, then Americans are clearly favored meaning Google’s algorithm is bias in favor of Americans.

  • zawadi

    your pic is linkbait…. POLICE!!!!!!

  • http://www.icahbanjarmasin.com/ Icahbanjarmasin

    hemmm..It’s the best of artcle,really I like it thanks Barry..U are jenius man.

  • http://www.submitshop.co.uk/blog Submitshop UK

    You mean Google will launch next updates within few weeks .I
    think we have enough time prepare well & it will not harm our sites if we
    have put our site contents according to Google.I mean quality content. So doesn’t
    worry just believe in your work Google panda updates purpose is not to harm
    sites .Its purpose is to make search engine result more accurate & efficient.
    If you want to rock on Google updates then take quality seriously. Hope so you
    will get best results.

  • http://twitter.com/jimmyn115 jimmyn

    A similar thing is happening online to what happened on the high street. Smaller businesses being pushed out whilst the larger ones take over.

    You think Bing wouldn’t do the same in Google’s position?

  • http://twitter.com/radkot Radek Kotlarek

    Dare to share a legend or more info?

  • http://www.708media.com/ Chris Edwards

    What sucks is that Google is the market leader and they know that. They know they can do whatever they want when they want. Webmasters can complain, but really, what are you going to do, optimize for Yahoo and Bing and forget Google. Google knows that you are stuck using them, no matter how ridiculous they get.

  • http://twitter.com/AlexHemedinger Alexander Hemedinger

    Well I for one am happy they keep updating. Get rid of all the grey hatting going on. Companies that stick to the rules should always be higher in rankings.

  • AbdulWahabButt

    Yup you are right :-)
    this is just a game of money.. They take keywords down and get PPC from them….. as same as SEO community getting business….

  • http://twitter.com/kevwiles Kevin Wiles

    Deffinately noticed a huge drop in my main domain and a big increase in my blog for the same keyword

  • http://www.facebook.com/bill.margita.7 Bill Margita

    This update right before Christmas gave the final blow to 6 of my ecom sites

    Im done

    Now over 100 words for products goes to Amazon

    surprisingly I also got a call from Amazon to pay to be on their site

    So now I would have to pay more money to Google and Amazon

    After 10 years of being an industry leader Amazon takes 6 markets over night with no effort

    The whole Google / Amazon / Kindle Fire w Google platform thing is out of control

    Google and Amazon are working together to get everyone on their device

    I have talked to two other ecom people and they are in the same boat

    NOTE: I think Internet Retailer should take top 500 companies from 10 years ago and do a “Where are they Now?”

    i bet they find out that Google has shifted all to Amazon

    Bing still has real results – If Bing follows Google – the US will lose the middle class overnight

    This sucks and its unforgivable that Google would so this right before Christmas

    Greed – Greed – Greed

    I will go broke and move to another country before I pay Amazon/Google to compete against a company that is exploiting all the hard work.

    This is sick and Matt Cuts and his team our emotionless nazis raging an online genocide financial killing off all the people who put ecom on the map 10 years +

    Its up to us now to cut off Google from our sites and stop giving them our information that they then use against us.

    1. Take Google analytic and webmaster tool codes off your site.
    2. Do not pay Google or Amazon to sell your products
    3. Start using Bing

  • http://www.facebook.com/SeanGreen1982 Sean Green

    I think they rolled back the panda update from the 5th. My traffic doubled on the 5th and maintained until last Friday at which all keyword and traffic went right back to exact levels before the 5th.

  • http://www.facebook.com/people/Georg-Rauh/809448426 Georg Rauh

    You will notice that all the dominating sites, be it Amazon or .edu, .gov and various Wikis are sites which do NOT have a use for Adwords. Amazon itself doesn’t need to invest in adwords, Wikipedia doesn’t, and no EDU/GOV site needs to use adwords. This is the reason they are on top and Google doesn’t care. GOV/EDU/Amazon wont ever lose rankings since they are not potential Adwords customers, but any small biz and sites with commercial intent will NEED to use Adwords since it will be the only way to drive traffic after the drops. So, yes you’re right on the money. Don’t you ever believe it’s only “quality” factors pushing sites down. There is is a clear intent, and the intent is for Google to make money from more AW customers.

  • http://twitter.com/johnedwarddoyle John Doyle

    4. Remove oneself from the internet, start wearing tin foil hats and set up a market stall selling T-shirts printing with conspiracy theories.

    Like it or lump it, Google is the search engine we all aim to be top of and you’d be stupid not to, so it does get frustrating when things don’t work out. Removing all ties to Google when you work in SEO is career suicide though.

  • http://www.alexdumitru.com Alex Dumitru

    I am exactly in the same situation. My traffic went back to where it was on November 4th.

  • http://twitter.com/goSEOpro goSEOpro

    Google has monopoly control over the internet. The Federal Government needs to step in, break them up (like they did Bell Telephone) and stimulate competition again. No company should be allowed to have the kind of power that Google wields over the web. Voice your opinion at http://www.fukQ.com.

  • Jack555

    I have noticed domain crowding getting back with this update. It is bit shame that G has rolled it back! Check out for key brands like McDonald’s pizza hit etc and you can see single domains ranking one after other! So polluted and can’t find much distinct authoritive sources! Big G please fix!

  • Jack555
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  • http://www.esocialmedia.com Jerry Nordstrom

    Harsh but true John – I like a person that says it like it is. I don’t understand why folks are shocked that the Progressive Google is taking all the ecomm companies to the cleaners. (Don’t worry middle class taxes and healthcare costs will NOT increase either) They have been setting this up for nearly 10 years. Create an ecosystem for free, reach critical mass, Then start to charge, earn a bundle while your customers are beholden to you with their livelihood, or until they can find a viable alternative. Google has provided a fantastic revenue stream for well over a decade for untold numbers of marketing professionals including myself. The game has become more complex and challenging for sure so we need to learn how to take it on. Bing? Seriously?