SearchCap: The Day In Search, December 21, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Paper: Google Using Legal And Accounting Tricks To Avoid UK Taxes

    The Guardian in the UK is reporting that Google is using “a cross-border network of subsidiary companies to ensure it did not pay a penny in corporation tax on its £1.6bn advertising revenues in Britain.” The publication says that most of the UK-based revenue is recognized in Ireland where tax rates are lower: While much of the [...]

  • Here Comes Google’s 2009 Holiday Logos

    It is that time of the year again, the Google Holiday logo blitz is on for 2009. Google posted their first logo today, and will be archiving them up until the day of Christmas, I believe. You will be able to see them all at So keep an eye out for them. [...]

  • Report: Google-Yelp Deal Not Happening Now

    Something apparently happened. First TechCruch reported Yelp was going to sell to Google for $500 million or more. There was a frenzy of speculative coverage (including by me) that followed this initial report. The NY Times appeared to independently confirm that Yelp was going to sell. And I spoke to someone (not at Yelp) who [...]

  • Bing! Sues Microsoft Over Trademark Infringement

    Small design firm sues Microsoft over Bing name from Ars Technica reports a St. Louis based design firm named Bing! is suing Microsoft for using their name. Bing! Information Design ( is suing over “trademark infringement, unfair competition, and tortious interference with business expectancy.” They filed their case on Wednesday, December 16th in Circuit [...]

  • SMX West: Techniques To Adapt & Thrive – Agenda Posted

    Bob Dylan wrote “The times, they are a-changing.” Always…but evolution of search marketing has never been more dynamic. A few examples:

    Google’s universal search, and blended search in general, continue to profoundly alter the SEO landscape, offering new opportunities for visibility. Yet old-school SEO tactics virtually ignore both universal and blended search. Real-time search is shaking up [...]

  • Choose Your Paid Search Landing Pages Wisely

    Paid search landing pages matter. Picking the wrong pages — as machines usually do — hurts conversion rates which forces down bids, which shrinks the size of the paid search program.

  • Case Study: How Google Hosts & Funds A Copyright-Infringing Web Site

    Color me tired. I got a report of a site that reprinted one of our articles without permission. Checking it out, I discovered that miserable combination of someone making money off content they don’t own, paying nothing to host that stolen content on Google’s Blogger service and earning off that content through Google’s AdSense ads. [...]

  • Dialogue Is The New Marketing Paradigm

    Whether they like it or not, every small business has a digital footprint: who they are, what they do, where they are located, and how customers feel about their products and services. Dialogue is in the air: Google’s newly announced focus on real-time search (read: search of dialogue), and the rumors of a possible acquisition [...]

  • Brittany Murphy’s Death & Google’s Real Time Search Results

    The death of actress Brittany Murphy is probably the first test for Google’s new real time search results. Earlier this year, when Michael Jackson died, it took several minutes for the news to make it into Google despite the extraordinary number of searches it was getting. The integration of real time results was designed in [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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