SearchCap: The Day In Search, October 11, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Pitches Google+ Hangout With Full Page New York Times Ad

    How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to a full page ad in the old media of the New York Times. My copy of the New York Times today contained this giant ad on the back of the main section, pitching how the [...]

  • Google Display Network Begins Showing +1s With Ads Today

    Visitors to Google Display Network sites will begin seeing +1s and annotations on display ads for the first time today, according to Google. The initiative, announced nearly a month ago, is aimed at adding social cues — recommendations — to display advertising. The addition of social cues at least partly takes its cues from Facebook [...]

  • New Topsy Index Leverages Influence & Relevance For Google+ Search

    Today Topsy Labs, a real-time social search platform, announced the addition of Google+ as a source in its real-time social search index. Topsy features an influence algorithm to display the most pertinent and popular social results. In addition to social posts, Topsy displays shared links with social context within the results. A little over a month ago, [...]

  • WordPress & CMS Design Decisions For Multinational Search

    We’ve seen a number of queries on the suitability of various platforms for SEO, and so I’ve pulled together some pointers that may prove useful when choosing a commonly available, free, website platform for a site that will – either immediately or at a later date – be expected to deliver an SEO friendly website that can dominate the rankings in multiple countries.

  • 98% Of Mozilla’s $121 Million In Revenue Come From Search Royalties

    Mozilla released their annual report (PDF) yesterday and reports came in that 98% of the foundations revenue comes directly from search partners, including Google,Microsoft, and Yahoo. Mozilla said they earned $121.1 million in revenue in 2010, up 19.3% from 2009′s $101.5 million. Even with the growth of Google Chrome, Mozilla increased revenues through this model [...]

  • Link Building Tool Review: Raven Tools

    Third in our series are the link building tools from Raven Internet Marketing Tools. Raven Tools, founded in 2007, has a 20-person staff based in the country music capital of the world, Nashville, Tenn. Raven’s development team of eight is hard at work finalizing three new features set to launch between now and mid-November; vice [...]

  • “Photos” In Google Navigation Bar Now Links To Google+ Photos, Not Picasa, If Signed-In

    Google has replaced the destination URL of the “Photos” link within the Google navigation at the top of the page. Now when you click on “Photos,” and if signed-in, Google will take you to Google+ Photos, instead of taking you to Picasa photos. When I click on photos, I am taken to my Google+ profile [...]

  • Report: Google Dominates Paid Search, Yahoo-Bing Offers Better ROI

    Efficient Frontier released its Q3 Digital Marketing Performance Report this morning. The document covers a range of trends from search marketing to Facebook and display advertising to mobile and tablets. However the report is primarily focused on paid search trends. Here are some of the bullets from the report: Search spend increased 20 percent year [...]

  • comScore Search Data: Google Gains, Yahoo Falls To “Lowest Level Ever”

    It’s that time again; the financial analysts are trickling out their advanced look at September search market share data from comScore ahead of the official release of those numbers. Our look at the data comes courtesy of Macquarie Equities Research and UBS. Google regained some share in September, at Yahoo’s expense. And AOL was up [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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