PPC keyword strategy: How to align search intent with funnel stages
Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI.
Topic: Tennessee
How to transform your Google Ads headlines with anti-audiences
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
Podcasts: A content guide for beginners
Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started.
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency.
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
Google Lens comes to Android devices through the side door — Google Photos
This indirect rollout of visual search is intriguing but awkward.
Google Bulletin: Hyperlocal news, Nextdoor competitor or both?
Google has already proven it can crowdsource local content at scale through its Local Guides program.
Google Logo Honors Journalist & Civil Rights Leader Ida B. Wells On Her 153rd Birthday
Wells' most famous work - "Southern Horrors and Other Writings" and "The Red Record" - helped push forward the anti-lynching crusade.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
Martin Luther King, Jr. Google Logo Marks Holiday Honoring Civil Rights Hero
Today’s Google logo marks Martin Luther King, Jr. Day, a federal holiday recognizing the civil rights leader. The illustrated logo includes a profile of Martin Luther King, Jr., images of doves to represent King’s 1964 Nobel Peace Prize, and the Lincoln Memorial where King made his iconic “I Have a Dream” civil rights speech. Michigan […]
The Double Serving Myth: When One Company Monopolizes PPC Ad Results
The search engines double serving policies aren't so straightforward.
SearchCap: The Day In Search, April 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Group: Google Should Halt All Online Dating Ads Until They’re Sure None Are Fronts For Human Trafficking Google says it’s spending “millions of dollars” to police AdWords ads to ensure they’re […]
Lawmakers Question Whether Google Adequately Reviews Ads Potentially Related To Human Trafficking
Lawmakers Carolyn Maloney (D-NY) and Marsha Blackburn (R-TN) are concerned that Google is profiting from advertisements placed by sex traffickers, expressing these fears in a joint letter to CEO Larry Page. The missive seeks reassurances of the company’s commitment to ferreting out ads that contribute to the activity. “Whatever Google is doing or not doing […]
SearchCap: The Day In Search, October 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pitches Google+ Hangout With Full Page New York Times Ad How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to […]
Link Building Tool Review: Raven Tools
Third in our series are the link building tools from Raven Internet Marketing Tools. Raven Tools, founded in 2007, has a 20-person staff based in the country music capital of the world, Nashville, Tenn. Raven’s development team of eight is hard at work finalizing three new features set to launch between now and mid-November; vice […]
Google’s Martin Luther King, Jr. Logo
Today Google has a special logo on Google.com for Martin Luther King, Jr. Day. Today would be his 82nd birthday celebration. Technically, Martin Luther King, Jr. was born on January 15th, but the United States celebrates the first Monday after his birthday as a national holiday for his leadership during the African American civil rights […]
Google And Blekko Head-To-Head: Blekko Lives To Fight Another Day
What’s immediately clear from conducting a lot of searches on both Blekko and Google in a concentrated period of time is that the upstart has built a credible search engine that people can use today with a good success. (For a general overview see Blekko, The “Slashtag” Search Engine, Goes Live.) However in a head-to-head […]
Christin Engelberth Wins Google 4 Doodle 2009 Competition
Google announced Christin Engelberth, a sixth grader at Bernard Harris Middle School in San Antonio, Texas, as the winner of the second Google 4 Doodle competition. Her Doodle will be displayed on the Google.com home page tomorrow, May 21, 2009. In addition, she will receive a $15,000 college scholarship, a laptop, and a $25,000 technology […]
Competitors Taking Action Against Competitors For Search Ad Trademark Infringement
Search ads trigger trademark lawsuit from rival from News.com reports on another search ad trademark lawsuit. This one differs in that the plaintiff is not suing a search engine, but rather suing his competitor. NameSafe sued LifeLock for allegedly allowing one of their resellers to show search ads with NameSafe’s trademarks within the ad copy. […]
SearchCap: The Day In Search, March 28, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Adds 13 Metro Areas To Street Views, Plus New API Support
The Google LatLong Blog announced the expansion of street views to Google Maps. Google added 13 new metropolitan areas and Yosemite National Park. The 13 metro areas include Albuquerque, NM, Anchorage, AK, Austin, TX, Cleveland, OH, Fairbanks, AK, Little Rock, AR, Madison, WI, Nashville, TN, Rockford, IL, Richmond, VA, Spokane, WA, St. Petersburg, FL, and […]
SearchCap: The Day In Search, February 7, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Searching For Southern Tornado Maps
Now that you can search for user-generated content more easily on Google Maps, I checked to see if people had been creating and sharing information about the tornadoes that tragically tore through the Southern US states of Alabama, Arkansas, Kentucky, and Tennessee. Surprisingly, there wasn’t much there in contrast to the mapping that went on […]
SearchCap: The Day In Search, August 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Oklahoma, Where The Google Comes Sweepin’ Down The Plain
From California, Google has spread out across the great land of the United States. New York! Washington! Arizona! And now which of the fifty nifty United States is Google heading to next? Oklahoma! Below, some news of Google’s plans for the Sooner State and well as a recap of what other states it has conquered […]