How communication issues prevent you from getting buy-in for SEO
Has your CEO or CFO rejected your SEO budget? Here’s why you should think about your conflict in terms of communication and safety.
Topic: Fortune 1000
SearchCap: Google Ads exact match name and brands in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Protect your brand in searchDec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. […]
Announcing the 2016 Landy Awards sponsors and supporting partners…
Learn more about the early supporters of the second annual Search Engine Land Awards program & celebratory Gala taking place on September 28 in NYC.
SearchCap: comScore Search Share, Google Search Console Data & Search Agencies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New In AdWords: Stage Campaign Changes In Drafts, Test Changes In ExperimentsFeb 18, 2016 by Ginny Marvin Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible. […]
SearchCap: The Day In Search, October 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Rotation Options (Again) And Impression Share In AdWords Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form allowing […]
In This Bright SEO Future, Don’t Forget The Basics
We finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, […]
SearchCap: The Day In Search, June 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s AdSense For Mobile (Apps) Becomes Gateway To Other Mobile Ad Networks Google announced that its AdSense for Mobile Apps program would start allowing publishers and developers to work with third […]
Josh Cohen Of Google News On Paywalls, Partnerships & Working With Publishers
Want to do a paywall with no “first click free?” That’s fine with Google, says business product manager Josh Cohen. Want to do micropayments? Google will be “flexible” in considering support of new business models like this. But if you charge, expect less traffic, and also expect that your competitors will be “ecstatic” to pick […]
SearchCap: The Day In Search, October 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Chinese Newspaper Says Google Censored Its Web Site Oh, the irony: The People’s Daily, the main newspaper of China’s Communist Party, says Google censored its web site by adding a malware […]
iCrossing: Google’s Share Of Search Almost 77 Percent
We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are “based on a large representative sample of Fortune 1000 companies, across all major verticals,” which use its search tracking tools. Accordingly […]
Micro-Hoo Details: Q&A With Mehdi & Schneider
Danny and I had an opportunity to talk with Microsoft SVP Yusuf Mehdi and Yahoo EVP Hilary Schneider earlier this morning. Both were instrumental in the deal and will be deeply involved going forward. They characterized the parties’ search integration as a long-term partnership, which implies ongoing cooperation and a high degree of collaboration. We […]
SMBs, Paid Search And Self-Service
One of the most challenging aspects of local search is small business (SMB) advertiser acquisition. Everyone is aware, especially Google, Yahoo and Microsoft, that the US SMB market is where the advertiser volume is: almost 99% of US businesses qualify as small businesses (here defined as < 100 employees). According to the US Small Business […]