Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK.
Contributor
Ginny Marvin's latest articles
Google testing car rental comparison ad unit in search results
Car rentals is Google Ads' latest travel services advertising initiative.
How to use new Google Ads Combined Audiences
Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.
Redesigned Microsoft Advertising Editor now available
The new look comes with additional feature support.
Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns
New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display.
Google Ads Editor update includes support for Discovery campaigns
Version 1.2 is now available.
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.
Google launches Site Kit plugin for WordPress
WordPress users can see data pulled from various Google products.
Google Merchant Center updates rolling out ahead of holiday push
Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers.
Google’s Q3 ad revenue growth propelled by mobile search, YouTube
Ad revenues were $33.9 billion in the third quarter of 2019.
As App campaign placements expand, Google Ads aims to improve asset combinations for app ads
App campaign advertisers might see changes to asset reporting.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Microsoft search, LinkedIn revenue growth remains slower than a year ago
Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020.
Microsoft Advertising unveils interface redesign
The new user experience brings it in line with Google Ads.
‘Burnout is real’: Why successful agencies prioritize time management skills
And the questions clients should be asking prospective agencies.
Capture leads with Google Ads latest ad extension test
Optional webhooks allow lead data to flow directly to your CRM.
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns.
Google Ads debuts ‘conversions by time’ reporting
The new columns report conversions on the days they occur instead of by ad click date.
Affinity audiences coming to Google Search campaigns
In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns.
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
Location targeting available in Google Smart Shopping campaigns
Target and exclude locations in Smart Shopping campaigns.
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific timeframe.
Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all
In addition, all advertisers will now automatically start with manager accounts.
Microsoft Advertising will also deprecate accelerated delivery
The option to have ads delivered as early and often as possible will go away next month.
Google’s new take on Shopping goes live in U.S.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to Amazon.
Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets
An updated list of error codes for API clients and scripts is also available.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
Google Ads enables reporting across accounts in Report Editor
Unfortunately it's currently limited to Manager accounts with no more than 10 accounts.
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads.
Store visits now available for Google Ads smart bidding optimization
Now smart bidding can take foot traffic and online conversion actions into account.
Search Ads 360 rolls out auction-time bidding for Google Search campaigns
It enables access to Google Ads' Smart Bidding capabilities.
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta.
Short reprieve: Google gives accelerated ad delivery an extension
Accelerated delivery will phase out starting October 7.
Optimize for conversion value with eCPC in Google Ads
Google has added a new option for manual CPC bidding.
Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
Get a better view into product negative keyword conflicts in your Shopping campaigns.
Microsoft opens responsive search ads beta to all advertisers
The automated text ad format is on track to become the new standard.
Google Ads seasonality adjustments now available for Search, Display campaigns
Give Google's bidding algorithms a heads up about short-term conversation rate changes during promotions.
Google rolls out maximize conversion value smart bidding strategy
It is now available in all Search campaigns.